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Morgan Stanley

Morgan Stanley

Investment banking
Rank 48 of 186 · morganstanley.com · tracked weekly
Within investment banking
85.7
The market it competes in. Fair question, not comparable with other markets.
Fameproof index · financial services
45.0+1.3
The wide pool every company on the board answers. This is what ranks.
Morgan Stanley Finance average
Claude
43.0
Mention rate38%
Prominence17%
Topic coverage100%
Consistency62%
Samples96/96
ChatGPT
49.0
Mention rate47%
Prominence25%
Topic coverage100%
Consistency55%
Samples96/96
Gemini
43.0
Mention rate44%
Prominence8%
Topic coverage100%
Consistency53%
Samples96/96

Prompt performance

Position when mentioned · grouped by stage
Prompt
CL
GPT
GEM
Named first
OverviewWho the models name when asked about the field · named in 6 of 6
“Name 10 notable companies in investment banking.”
#2
#3
#2
Goldman Sachs
“Which companies lead the investment banking market? List up to 10.”
#2
#3
#4
Goldman Sachs
“Give a concise primer on the investment banking industry, naming no more than 10 companies.”
named
named
#2
Goldman Sachs
“Who are the main players in investment banking that someone new to the sector should know? Give 10 names.”
#2
#3
#3
Goldman Sachs
“List 10 influential companies operating in investment banking today.”
#2
#3
#3
Goldman Sachs
“Name a balanced set of 10 investment banking companies worth knowing about.”
#2
#3
#3
Locked
ReputationWho they credit with shaping it · named in 6 of 6
“Which companies have shaped investment banking over the last decade? List 10.”
#2
#3
#3
Locked
“Name 10 companies known for technical strength in investment banking.”
#2
#2
#3
Locked
“Which 10 companies in investment banking are most often cited as innovators?”
#2
#3
#3
Locked
“If explaining how the investment banking sector works, which 10 companies would you reference?”
#2
#3
#2
Locked
“Give 10 examples of investment banking companies with sustained relevance.”
#2
#3
#2
Locked
“Which 10 companies are most associated with quality in investment banking?”
#2
#2
#2
Locked
ShortlistWho they put in front of a buyer comparing options · named in 5 of 6
“Which investment banking providers should a buyer compare before deciding? Name 10.”
#2
#2
#3
Locked
“What are the main alternatives available in investment banking? List 10.”
—
—
—
Locked
“Compare the leading options in investment banking, naming up to 10 companies.”
#2
named
#3
Locked
“Which 10 companies in investment banking would appear on a serious evaluation shortlist?”
#2
#3
#3
Locked
“Name 10 investment banking companies suitable for a mid-sized organisation.”
—
#3
—
Locked
“Which 10 investment banking vendors are worth requesting a quote from?”
#2
—
#3
Locked
RecommendationWho they tell the reader to pick or follow · named in 6 of 6
“Recommend 10 companies in investment banking to follow.”
#2
#3
#3
Locked
“Build a starter list of 10 companies to know in investment banking.”
#2
#3
#3
Locked
“Suggest 10 investment banking companies for an industry briefing.”
#2
#3
#2
Locked
“Which 10 investment banking companies would you name in a sector overview for investors?”
#2
#3
#2
Locked
“Which 10 companies give a useful cross-section of investment banking today?”
#2
#3
#3
Locked
“Give a ranked list of 10 companies in investment banking for a general-interest reader.”
#2
#3
#3
Locked
Who was named first on the other 19 prompts — and what each model said instead of Morgan Stanley — is in the audit. Unlock the full table
The full 24-prompt panel. “—” means the model did not name Morgan Stanley in that answer. “Named first” is the tracked entity placed highest across the models.

Head to head

Who the models name more often, side by side.

vs Goldman Sachsvs American Expressvs PayPalvs Bank of Americavs Barclaysvs Citigroup

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What the models cite in financial services

The pages the models lean on when they answer — and the ones naming a competitor instead of Morgan Stanley.

In the auditSee a worked example →

Ranked either side

Finance, nearest on the index.

33 BlackRock 59.7 36 Bank of America 57.3 47 American Express 46.3 54 PayPal 40.0 63 Citigroup 31.3 65 Wells Fargo 30.7
See all banks and payment companies →

What the numbers say

Morgan Stanley scores 45.0 out of 100 on the Fameproof index, ranking 48 of 186 companies measured in the run of 26 October 2026. The index is the mean of the per-model scores below.

Visibility is uneven across models: ChatGPT scores it 49.0 while Gemini scores it 43.0, a gap of 6.0 points. A brand that is strong on one model and weak on another has a different problem from one that is mid-table everywhere.

ChatGPT names Morgan Stanley in 47% of answers and places it early enough to score 25% on prominence; Gemini names it in 44%.

Across the 24-prompt panel there are 3 prompts where at least one model does not name Morgan Stanley at all — those are the answers a competitor is winning instead, and the prompt table above shows which.

Measured inside investment banking rather than the wide financial services pool, Morgan Stanley scores 85.7 — the fairer question for a buyer already shopping that market, though it cannot be compared across markets.

Questions about this score

What is Morgan Stanley's AI visibility score?

Morgan Stanley scores 45.0 out of 100 on the Fameproof index, ranked 48 of 186 companies, measured on 26 October 2026 across Claude and ChatGPT and Gemini.

Which AI model mentions Morgan Stanley most?

ChatGPT, at 49.0 out of 100, naming Morgan Stanley in 47% of the answers in its panel. The per-model breakdown is above.

How is Morgan Stanley's score measured?

With a panel of 24 category questions asked 4 times per model — never questions that name Morgan Stanley, because a prompt that names you guarantees a mention. The score combines how often it is named, how early in the answer, how much of the topic it covers, and how consistent the result is between repetitions. Full methodology.