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Morgan Stanley

Morgan Stanley

Investment banking
Rank 40 of 120 · morganstanley.com · tracked weekly
Within investment banking
84.0
The market it competes in. Fair question, not comparable with other markets.
Fameproof index · financial services
49.0+0.5
The wide pool every company on the board answers. This is what ranks.
Morgan Stanley Finance average
Claude 4.5
—

Not measured in this run.

ChatGPT (GPT-5)
57.0
Mention rate60%
Prominence29%
Topic coverage100%
Consistency63%
Samples96/96
Gemini 2.5
41.0
Mention rate40%
Prominence9%
Topic coverage100%
Consistency59%
Samples96/96

Morgan Stanley scores 49.0 out of 100 on the Fameproof index, ranking 40 of 120 companies measured in the run of 5 August 2026. The index is the mean of the per-model scores below.

Visibility is uneven across models: ChatGPT scores it 57.0 while Gemini scores it 41.0, a gap of 16.0 points. A brand that is strong on one model and weak on another has a different problem from one that is mid-table everywhere.

ChatGPT names Morgan Stanley in 60% of answers and places it early enough to score 29% on prominence; Gemini names it in 40%.

Across the 24-prompt panel there are 3 prompts where at least one model does not name Morgan Stanley at all — those are the answers a competitor is winning instead, and the table below shows which.

Measured inside investment banking rather than the wide financial services pool, Morgan Stanley scores 84.0 — the fairer question for a buyer already shopping that market, though it cannot be compared across markets.

Prompt performance

Position when mentioned
Prompt
CL
GPT
GEM
“Name 10 notable companies in investment banking.”
—
#2
#2
“Which companies lead the investment banking market? List up to 10.”
—
#2
#3
“Give a concise primer on the investment banking industry, naming no more than 10 companies.”
—
#2
#2
“Who are the main players in investment banking that someone new to the sector should know? Give 10 names.”
—
#2
#3
“List 10 influential companies operating in investment banking today.”
—
#2
#3
“Name a balanced set of 10 investment banking companies worth knowing about.”
—
#2
#2
“Which companies have shaped investment banking over the last decade? List 10.”
—
#3
#2
“Name 10 companies known for technical strength in investment banking.”
—
#3
#3
“Which 10 companies in investment banking are most often cited as innovators?”
—
#2
#3
“If explaining how the investment banking sector works, which 10 companies would you reference?”
—
#2
#3
“Give 10 examples of investment banking companies with sustained relevance.”
—
#2
#2
“Which 10 companies are most associated with quality in investment banking?”
—
#3
#2
“Which investment banking providers should a buyer compare before deciding? Name 10.”
—
#2
#3
“What are the main alternatives available in investment banking? List 10.”
—
—
—
“Compare the leading options in investment banking, naming up to 10 companies.”
—
#2
#3
“Which 10 companies in investment banking would appear on a serious evaluation shortlist?”
—
#2
#3
“Name 10 investment banking companies suitable for a mid-sized organisation.”
—
—
—
“Which 10 investment banking vendors are worth requesting a quote from?”
—
#2
—
“Recommend 10 companies in investment banking to follow.”
—
#2
#2
“Build a starter list of 10 companies to know in investment banking.”
—
#2
#2
“Suggest 10 investment banking companies for an industry briefing.”
—
#2
#2
“Which 10 investment banking companies would you name in a sector overview for investors?”
—
#3
#3
“Which 10 companies give a useful cross-section of investment banking today?”
—
#3
#3
“Give a ranked list of 10 companies in investment banking for a general-interest reader.”
—
#2
#3
The full 24-prompt panel. “—” means the model did not name Morgan Stanley in that answer.

Head to head

Who the models name more often, side by side.

vs Goldman Sachsvs Wells Fargovs Citigroupvs Bank of Americavs Barclaysvs HSBC

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Ranked either side

Finance, nearest on the index.

35 BlackRock 53.5 38 Mastercard 50.5 39 Wells Fargo 49.5 41 Citigroup 48.0 44 PayPal 43.5 54 Stripe 32.5
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Questions about this score

What is Morgan Stanley's AI visibility score?

Morgan Stanley scores 49.0 out of 100 on the Fameproof index, ranked 40 of 120 companies, measured on 5 August 2026 across ChatGPT and Gemini.

Which AI model mentions Morgan Stanley most?

ChatGPT, at 57.0 out of 100, naming Morgan Stanley in 60% of the answers in its panel. The per-model breakdown is above.

How is Morgan Stanley's score measured?

With a panel of 24 category questions asked 4 times per model — never questions that name Morgan Stanley, because a prompt that names you guarantees a mention. The score combines how often it is named, how early in the answer, how much of the topic it covers, and how consistent the result is between repetitions. Full methodology.