Morgan Stanley
Investment bankingFameproof index
72.8−0.6
Morgan Stanley
Finance average
Claude 4.5
−0.6
72.7
Mention rate74%
Avg. position2.3
Factual accuracy94%
SentimentNeutral
ChatGPT (GPT-5)
−0.5
73.2
Mention rate73%
Avg. position2.2
Factual accuracy90%
SentimentNeutral
Gemini 2.5
−0.7
72.5
Mention rate72%
Avg. position2.7
Factual accuracy93%
SentimentNeutral
Prompt performance
Position when mentioned · 1,200 promptsPrompt
CL
GPT
GEM
“Best investment bank for an IPO”
#3
#1
#1
“Who advises on large M&A deals”
#1
#2
#2
“Best bank for wealth management”
#4
#1
#1
“Which firm has the best research”
#1
#1
—
“Where do finance graduates want to work”
#1
#2
#1
A 5-prompt sample of the 1,200-prompt weekly panel.
Who wins the prompts Morgan Stanley loses
Most-cited sources
What the models lean on when they describe Morgan Stanley.
docs.morganstanley.comwikipedia.orgg2.comnews.ycombinator.comreddit.com/r/business
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