BlackRock

Investment banking

Rank 35 of 120 · blackrock.com · tracked weekly

Within investment banking

7.0

The market it competes in. Fair question, not comparable with other markets.

Fameproof index · financial services

53.5−2.0

The wide pool every company on the board answers. This is what ranks.

BlackRock Finance average

Claude 4.5

—

Not measured in this run.

ChatGPT (GPT-5)

43.0

Mention rate41%

Prominence10%

Topic coverage100%

Consistency67%

Samples96/96

Gemini 2.5

64.0

Mention rate71%

Prominence38%

Topic coverage100%

Consistency56%

Samples96/96

BlackRock scores 53.5 out of 100 on the Fameproof index, ranking 35 of 120 companies measured in the run of 5 August 2026. The index is the mean of the per-model scores below.

Visibility is uneven across models: Gemini scores it 64.0 while ChatGPT scores it 43.0, a gap of 21.0 points. A brand that is strong on one model and weak on another has a different problem from one that is mid-table everywhere.

Gemini names BlackRock in 71% of answers and places it early enough to score 38% on prominence; ChatGPT names it in 41%.

Across the 24-prompt panel there are 24 prompts where at least one model does not name BlackRock at all — those are the answers a competitor is winning instead, and the table below shows which.

Measured inside investment banking rather than the wide financial services pool, BlackRock scores 7.0 — the fairer question for a buyer already shopping that market, though it cannot be compared across markets.

Prompt performance

Position when mentioned

Prompt

GPT

GEM

“Name 10 notable companies in investment banking.”

—

“Which companies lead the investment banking market? List up to 10.”

—

“Give a concise primer on the investment banking industry, naming no more than 10 companies.”

—

“Who are the main players in investment banking that someone new to the sector should know? Give 10 names.”

—

“List 10 influential companies operating in investment banking today.”

—

“Name a balanced set of 10 investment banking companies worth knowing about.”

—

“Which companies have shaped investment banking over the last decade? List 10.”

—

“Name 10 companies known for technical strength in investment banking.”

—

“Which 10 companies in investment banking are most often cited as innovators?”

—

“If explaining how the investment banking sector works, which 10 companies would you reference?”

—

“Give 10 examples of investment banking companies with sustained relevance.”

—

“Which 10 companies are most associated with quality in investment banking?”

—

“Which investment banking providers should a buyer compare before deciding? Name 10.”

—

“What are the main alternatives available in investment banking? List 10.”

—

“Compare the leading options in investment banking, naming up to 10 companies.”

—

“Which 10 companies in investment banking would appear on a serious evaluation shortlist?”

—

“Name 10 investment banking companies suitable for a mid-sized organisation.”

—

“Which 10 investment banking vendors are worth requesting a quote from?”

—

“Recommend 10 companies in investment banking to follow.”

—

“Build a starter list of 10 companies to know in investment banking.”

—

“Suggest 10 investment banking companies for an industry briefing.”

—

“Which 10 investment banking companies would you name in a sector overview for investors?”

—

“Which 10 companies give a useful cross-section of investment banking today?”

—

“Give a ranked list of 10 companies in investment banking for a general-interest reader.”

—

The full 24-prompt panel. “—” means the model did not name BlackRock in that answer.

Head to head

Who the models name more often, side by side.

vs Goldman Sachs vs Bank of America vs Mastercard vs American Express vs Wells Fargo

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Ranked either side

Finance, nearest on the index.

28 Visa 61.5 31 American Express 57.5 34 Bank of America 56.0 38 Mastercard 50.5 39 Wells Fargo 49.5 40 Morgan Stanley 49.0

See all banks and payment companies →

Questions about this score

What is BlackRock's AI visibility score?

BlackRock scores 53.5 out of 100 on the Fameproof index, ranked 35 of 120 companies, measured on 5 August 2026 across ChatGPT and Gemini.

Which AI model mentions BlackRock most?

Gemini, at 64.0 out of 100, naming BlackRock in 71% of the answers in its panel. The per-model breakdown is above.

How is BlackRock's score measured?

With a panel of 24 category questions asked 4 times per model — never questions that name BlackRock, because a prompt that names you guarantees a mention. The score combines how often it is named, how early in the answer, how much of the topic it covers, and how consistent the result is between repetitions. Full methodology.