American Express vs BlackRock

American Express leads BlackRock by 4.0 points on the Fameproof index, and wins 1 of the three models. Measured across 96 prompts per model per week.

American Express
American Express
Payments
57.5/100
Rank 31 on the companies board
BlackRock
BlackRock
Investment banking
53.5/100
Rank 35 on the companies board
American Express
Per-model score
BlackRock
Claude
60.0
ChatGPT
43.0
55.0
Gemini
64.0
30-day movement
+2.0
Change
−2.0
Last 7 runs
Answer quality
undefined%
Claude mention rate
undefined%
71%
ChatGPT mention rate
41%
61%
Gemini mention rate
71%
undefined%
Claude prominence
undefined%
24%
ChatGPT prominence
10%
22%
Gemini prominence
38%

Questions about this comparison

Who do AI models mention more, American Express or BlackRock?

American Express. It scores 57.5 on the Fameproof index against 53.5 for BlackRock — a lead of 4.0 points, measured across ChatGPT and Gemini in the run of 5 August 2026.

How is the American Express vs BlackRock comparison measured?

Both are asked about with the same panel of category questions — never questions naming them — repeated on every model each week. The score combines how often each is named, how early in the answer, how much of the topic is covered and how consistent the result is.

Both are ranked on the Company AI Visibility board. Prominence reflects how early in an answer the model names them; mention rate is how often it names them at all. How the score is built.

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