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Mastercard

Mastercard

Payments
Rank 30 of 186 · mastercard.com · tracked weekly
Within payments
75.0
The market it competes in. Fair question, not comparable with other markets.
Fameproof index · financial services
63.0−1.0
The wide pool every company on the board answers. This is what ranks.
Mastercard Finance average
Claude
60.0
Mention rate67%
Prominence31%
Topic coverage100%
Consistency56%
Samples96/96
ChatGPT
63.0
Mention rate69%
Prominence35%
Topic coverage100%
Consistency64%
Samples96/96
Gemini
66.0
Mention rate71%
Prominence45%
Topic coverage100%
Consistency59%
Samples96/96

Prompt performance

Position when mentioned · grouped by stage
Prompt
CL
GPT
GEM
Named first
OverviewWho the models name when asked about the field · named in 6 of 6
“Name 10 notable companies in payments.”
#2
#2
#2
Visa
“Which companies lead the payments market? List up to 10.”
#2
#2
#2
Visa
“Give a concise primer on the payments industry, naming no more than 10 companies.”
#1
named
#1
This one
“Who are the main players in payments that someone new to the sector should know? Give 10 names.”
#2
#2
#2
Visa
“List 10 influential companies operating in payments today.”
#2
#2
#2
Visa
“Name a balanced set of 10 payments companies worth knowing about.”
#2
#2
#2
Locked
ReputationWho they credit with shaping it · named in 6 of 6
“Which companies have shaped payments over the last decade? List 10.”
#6
#2
#6
Locked
“Name 10 companies known for technical strength in payments.”
#10
#7
#4
Locked
“Which 10 companies in payments are most often cited as innovators?”
#6
#6
#6
Locked
“If explaining how the payments sector works, which 10 companies would you reference?”
#2
#2
#2
Locked
“Give 10 examples of payments companies with sustained relevance.”
#2
#2
#2
Locked
“Which 10 companies are most associated with quality in payments?”
#2
#2
#2
Locked
ShortlistWho they put in front of a buyer comparing options · named in 3 of 6
“Which payments providers should a buyer compare before deciding? Name 10.”
—
—
—
Locked
“What are the main alternatives available in payments? List 10.”
#1
—
—
Locked
“Compare the leading options in payments, naming up to 10 companies.”
#2
named
#2
Locked
“Which 10 companies in payments would appear on a serious evaluation shortlist?”
#10
—
#2
Locked
“Name 10 payments companies suitable for a mid-sized organisation.”
—
—
—
Locked
“Which 10 payments vendors are worth requesting a quote from?”
—
—
—
Locked
RecommendationWho they tell the reader to pick or follow · named in 6 of 6
“Recommend 10 companies in payments to follow.”
#4
#6
#2
Locked
“Build a starter list of 10 companies to know in payments.”
#2
#2
#2
Locked
“Suggest 10 payments companies for an industry briefing.”
#6
#9
#2
Locked
“Which 10 payments companies would you name in a sector overview for investors?”
#2
#2
#2
Locked
“Which 10 companies give a useful cross-section of payments today?”
#2
#2
#2
Locked
“Give a ranked list of 10 companies in payments for a general-interest reader.”
#2
#2
#2
Locked
Who was named first on the other 19 prompts — and what each model said instead of Mastercard — is in the audit. Unlock the full table
The full 24-prompt panel. “—” means the model did not name Mastercard in that answer. “Named first” is the tracked entity placed highest across the models.

Head to head

Who the models name more often, side by side.

vs Visavs Goldman Sachsvs American Expressvs Bank of Americavs BlackRockvs Morgan Stanley

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What the models cite in financial services

The pages the models lean on when they answer — and the ones naming a competitor instead of Mastercard.

In the auditSee a worked example →

Ranked either side

Finance, nearest on the index.

6 JPMorgan Chase 84.3 21 Visa 71.3 31 Goldman Sachs 60.3 33 BlackRock 59.7 36 Bank of America 57.3 47 American Express 46.3
See all banks and payment companies →

What the numbers say

Mastercard scores 63.0 out of 100 on the Fameproof index, ranking 30 of 186 companies measured in the run of 26 October 2026. The index is the mean of the per-model scores below.

Visibility is uneven across models: Gemini scores it 66.0 while Claude scores it 60.0, a gap of 6.0 points. A brand that is strong on one model and weak on another has a different problem from one that is mid-table everywhere.

Gemini names Mastercard in 71% of answers and places it early enough to score 45% on prominence; Claude names it in 67%.

Across the 24-prompt panel there are 5 prompts where at least one model does not name Mastercard at all — those are the answers a competitor is winning instead, and the prompt table above shows which.

Measured inside payments rather than the wide financial services pool, Mastercard scores 75.0 — the fairer question for a buyer already shopping that market, though it cannot be compared across markets.

Questions about this score

What is Mastercard's AI visibility score?

Mastercard scores 63.0 out of 100 on the Fameproof index, ranked 30 of 186 companies, measured on 26 October 2026 across Claude and ChatGPT and Gemini.

Which AI model mentions Mastercard most?

Gemini, at 66.0 out of 100, naming Mastercard in 71% of the answers in its panel. The per-model breakdown is above.

How is Mastercard's score measured?

With a panel of 24 category questions asked 4 times per model — never questions that name Mastercard, because a prompt that names you guarantees a mention. The score combines how often it is named, how early in the answer, how much of the topic it covers, and how consistent the result is between repetitions. Full methodology.