Honda vs BMW
Honda leads BMW by 4.5 points on the Fameproof index, and wins 2 of the three models. Measured across 96 prompts per model per week.
Honda
Automotive
62.0/100
Rank 27 on the companies board
BMW
Automotive
57.5/100
Rank 30 on the companies board
Honda
Per-model score
BMW
—
Claude
—
79.0
ChatGPT
73.0
45.0
Gemini
42.0
30-day movement
−1.0
Change
0.0
Last 7 runs
Answer quality
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Claude mention rate
undefined%
92%
ChatGPT mention rate
89%
47%
Gemini mention rate
40%
undefined%
Claude prominence
undefined%
51%
ChatGPT prominence
39%
11%
Gemini prominence
11%
Questions about this comparison
Who do AI models mention more, Honda or BMW?
Honda. It scores 62.0 on the Fameproof index against 57.5 for BMW — a lead of 4.5 points, measured across ChatGPT and Gemini in the run of 5 August 2026.
How is the Honda vs BMW comparison measured?
Both are asked about with the same panel of category questions — never questions naming them — repeated on every model each week. The score combines how often each is named, how early in the answer, how much of the topic is covered and how consistent the result is.
Both are ranked on the Company AI Visibility board. Prominence reflects how early in an answer the model names them; mention rate is how often it names them at all. How the score is built.
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