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BMW

BMW

Automotive
Rank 30 of 120 · bmw.com · tracked weekly
Fameproof index · the automotive industry
57.50.0
The wide pool every company on the board answers. This is what ranks.
BMW Automotive average
Claude 4.5
—

Not measured in this run.

ChatGPT (GPT-5)
73.0
Mention rate89%
Prominence39%
Topic coverage100%
Consistency69%
Samples96/96
Gemini 2.5
42.0
Mention rate40%
Prominence11%
Topic coverage100%
Consistency63%
Samples96/96

BMW scores 57.5 out of 100 on the Fameproof index, ranking 30 of 120 companies measured in the run of 5 August 2026. The index is the mean of the per-model scores below.

Visibility is uneven across models: ChatGPT scores it 73.0 while Gemini scores it 42.0, a gap of 31.0 points. A brand that is strong on one model and weak on another has a different problem from one that is mid-table everywhere.

ChatGPT names BMW in 89% of answers and places it early enough to score 39% on prominence; Gemini names it in 40%.

Across the 24-prompt panel there are 9 prompts where at least one model does not name BMW at all — those are the answers a competitor is winning instead, and the table below shows which.

Prompt performance

Position when mentioned
Prompt
CL
GPT
GEM
“Name 10 notable companies in the automotive industry.”
—
#6
#8
“Which companies lead the the automotive industry market? List up to 10.”
—
#6
—
“Give a concise primer on the the automotive industry industry, naming no more than 10 companies.”
—
#6
#9
“Who are the main players in the automotive industry that someone new to the sector should know? Give 10 names.”
—
#6
#9
“List 10 influential companies operating in the automotive industry today.”
—
#6
#8
“Name a balanced set of 10 the automotive industry companies worth knowing about.”
—
#6
—
“Which companies have shaped the automotive industry over the last decade? List 10.”
—
#6
—
“Name 10 companies known for technical strength in the automotive industry.”
—
#4
#4
“Which 10 companies in the automotive industry are most often cited as innovators?”
—
#3
#6
“If explaining how the the automotive industry sector works, which 10 companies would you reference?”
—
#6
—
“Give 10 examples of the automotive industry companies with sustained relevance.”
—
#5
#5
“Which 10 companies are most associated with quality in the automotive industry?”
—
#6
#7
“Which the automotive industry providers should a buyer compare before deciding? Name 10.”
—
#6
—
“What are the main alternatives available in the automotive industry? List 10.”
—
—
—
“Compare the leading options in the automotive industry, naming up to 10 companies.”
—
#6
#6
“Which 10 companies in the automotive industry would appear on a serious evaluation shortlist?”
—
#5
#5
“Name 10 the automotive industry companies suitable for a mid-sized organisation.”
—
—
—
“Which 10 the automotive industry vendors are worth requesting a quote from?”
—
#6
—
“Recommend 10 companies in the automotive industry to follow.”
—
#4
#10
“Build a starter list of 10 companies to know in the automotive industry.”
—
#6
#10
“Suggest 10 the automotive industry companies for an industry briefing.”
—
#6
#8
“Which 10 the automotive industry companies would you name in a sector overview for investors?”
—
#6
—
“Which 10 companies give a useful cross-section of the automotive industry today?”
—
#6
#9
“Give a ranked list of 10 companies in the automotive industry for a general-interest reader.”
—
#6
#6
The full 24-prompt panel. “—” means the model did not name BMW in that answer.

Head to head

Who the models name more often, side by side.

vs Mercedes-Benzvs Hondavs General Motorsvs Nissanvs Tesla

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Ranked either side

Automotive, nearest on the index.

22 General Motors 66.5 24 Hyundai 65.5 27 Honda 62.0 32 Mercedes-Benz 57.5 51 Nissan 39.0 60 Porsche 29.0
See all carmakers →

Questions about this score

What is BMW's AI visibility score?

BMW scores 57.5 out of 100 on the Fameproof index, ranked 30 of 120 companies, measured on 5 August 2026 across ChatGPT and Gemini.

Which AI model mentions BMW most?

ChatGPT, at 73.0 out of 100, naming BMW in 89% of the answers in its panel. The per-model breakdown is above.

How is BMW's score measured?

With a panel of 24 category questions asked 4 times per model — never questions that name BMW, because a prompt that names you guarantees a mention. The score combines how often it is named, how early in the answer, how much of the topic it covers, and how consistent the result is between repetitions. Full methodology.