BMW vs Tesla
Tesla leads BMW by 9.5 points on the Fameproof index, and wins 1 of the three models. Measured across 96 prompts per model per week.
BMW
Automotive
57.5/100
Rank 30 on the companies board
Tesla
Automotive
67.0/100
Rank 20 on the companies board
BMW
Per-model score
Tesla
—
Claude
—
73.0
ChatGPT
62.0
42.0
Gemini
72.0
30-day movement
0.0
Change
−1.5
Last 7 runs
Answer quality
undefined%
Claude mention rate
undefined%
89%
ChatGPT mention rate
71%
40%
Gemini mention rate
76%
undefined%
Claude prominence
undefined%
39%
ChatGPT prominence
31%
11%
Gemini prominence
57%
Questions about this comparison
Who do AI models mention more, BMW or Tesla?
Tesla. It scores 67.0 on the Fameproof index against 57.5 for BMW — a lead of 9.5 points, measured across ChatGPT and Gemini in the run of 5 August 2026.
How is the BMW vs Tesla comparison measured?
Both are asked about with the same panel of category questions — never questions naming them — repeated on every model each week. The score combines how often each is named, how early in the answer, how much of the topic is covered and how consistent the result is.
Both are ranked on the Company AI Visibility board. Prominence reflects how early in an answer the model names them; mention rate is how often it names them at all. How the score is built.
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