Dell vs IBM
IBM leads Dell by 32.5 points on the Fameproof index, and wins 2 of the three models. Measured across 96 prompts per model per week.
Dell
Consumer hardware
19.0/100
Rank 68 on the companies board
IBM
Enterprise IT
51.5/100
Rank 37 on the companies board
Dell
Per-model score
IBM
—
Claude
—
19.0
ChatGPT
73.0
19.0
Gemini
30.0
30-day movement
+1.0
Change
0.0
Last 7 runs
Answer quality
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Claude mention rate
undefined%
6%
ChatGPT mention rate
92%
5%
Gemini mention rate
23%
undefined%
Claude prominence
undefined%
1%
ChatGPT prominence
33%
1%
Gemini prominence
7%
Questions about this comparison
Who do AI models mention more, Dell or IBM?
IBM. It scores 51.5 on the Fameproof index against 19.0 for Dell — a lead of 32.5 points, measured across ChatGPT and Gemini in the run of 5 August 2026.
How is the Dell vs IBM comparison measured?
Both are asked about with the same panel of category questions — never questions naming them — repeated on every model each week. The score combines how often each is named, how early in the answer, how much of the topic is covered and how consistent the result is.
Both are ranked on the Company AI Visibility board. Prominence reflects how early in an answer the model names them; mention rate is how often it names them at all. How the score is built.
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