Dell vs IBM

Dell leads IBM by 0.8 points on the Fameproof index, and wins 3 of the three models. Measured across 1,200 prompts per model per week.

Dell
Consumer hardware
74.9/100
Rank 48 on the companies board
IBM
Enterprise IT
74.1/100
Rank 53 on the companies board
Dell
Per-model score
IBM
74.7
Claude
73.7
74.5
ChatGPT
74.2
75.5
Gemini
74.4
30-day movement
+1.6
Change
−0.6
Last 7 runs
Answer quality
73%
Claude mention rate
74%
73%
ChatGPT mention rate
71%
76%
Gemini mention rate
75%
2.1
Claude avg. position
2.5
2.1
ChatGPT avg. position
2.6
2.3
Gemini avg. position
2.4

Both are ranked on the Company AI Visibility board. Lower average position is better — it means the model names them earlier in its answer.

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