IBM

Enterprise IT

Rank 37 of 120 · ibm.com · tracked weekly

Within enterprise IT services

88.0

The market it competes in. Fair question, not comparable with other markets.

Fameproof index · technology

51.50.0

The wide pool every company on the board answers. This is what ranks.

IBM Technology average

Claude 4.5

—

Not measured in this run.

ChatGPT (GPT-5)

73.0

Mention rate92%

Prominence33%

Topic coverage100%

Consistency72%

Samples96/96

Gemini 2.5

30.0

Mention rate23%

Prominence7%

Topic coverage75%

Consistency61%

Samples96/96

IBM scores 51.5 out of 100 on the Fameproof index, ranking 37 of 120 companies measured in the run of 5 August 2026. The index is the mean of the per-model scores below.

Visibility is uneven across models: ChatGPT scores it 73.0 while Gemini scores it 30.0, a gap of 43.0 points. A brand that is strong on one model and weak on another has a different problem from one that is mid-table everywhere.

ChatGPT names IBM in 92% of answers and places it early enough to score 33% on prominence; Gemini names it in 23%.

Across the 24-prompt panel there are 2 prompts where at least one model does not name IBM at all — those are the answers a competitor is winning instead, and the table below shows which.

Measured inside enterprise IT services rather than the wide technology pool, IBM scores 88.0 — the fairer question for a buyer already shopping that market, though it cannot be compared across markets.

Prompt performance

Position when mentioned

Prompt

GPT

GEM

“Name 10 notable companies in enterprise it services.”

—

“Which companies lead the enterprise it services market? List up to 10.”

—

“Give a concise primer on the enterprise it services industry, naming no more than 10 companies.”

—

“Who are the main players in enterprise it services that someone new to the sector should know? Give 10 names.”

—

“List 10 influential companies operating in enterprise it services today.”

—

“Name a balanced set of 10 enterprise it services companies worth knowing about.”

—

“Which companies have shaped enterprise it services over the last decade? List 10.”

—

“Name 10 companies known for technical strength in enterprise it services.”

—

“Which 10 companies in enterprise it services are most often cited as innovators?”

—

“If explaining how the enterprise it services sector works, which 10 companies would you reference?”

—

“Give 10 examples of enterprise it services companies with sustained relevance.”

—

“Which 10 companies are most associated with quality in enterprise it services?”

—

“Which enterprise it services providers should a buyer compare before deciding? Name 10.”

—

“What are the main alternatives available in enterprise it services? List 10.”

—

“Compare the leading options in enterprise it services, naming up to 10 companies.”

—

“Which 10 companies in enterprise it services would appear on a serious evaluation shortlist?”

—

“Name 10 enterprise it services companies suitable for a mid-sized organisation.”

—

“Which 10 enterprise it services vendors are worth requesting a quote from?”

—

“Recommend 10 companies in enterprise it services to follow.”

—

“Build a starter list of 10 companies to know in enterprise it services.”

—

“Suggest 10 enterprise it services companies for an industry briefing.”

—

“Which 10 enterprise it services companies would you name in a sector overview for investors?”

—

“Which 10 companies give a useful cross-section of enterprise it services today?”

—

“Give a ranked list of 10 companies in enterprise it services for a general-interest reader.”

—

The full 24-prompt panel. “—” means the model did not name IBM in that answer.

Head to head

Who the models name more often, side by side.

vs Accenture vs Meta vs Samsung vs Dell vs HP vs Intel

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Ranked either side

Technology, nearest on the index.

13 Apple 81.5 25 Nvidia 64.0 26 Meta 64.0 46 Samsung 42.0 47 Salesforce 41.5 49 Intel 40.0

See all technology companies →

Questions about this score

What is IBM's AI visibility score?

IBM scores 51.5 out of 100 on the Fameproof index, ranked 37 of 120 companies, measured on 5 August 2026 across ChatGPT and Gemini.

Which AI model mentions IBM most?

ChatGPT, at 73.0 out of 100, naming IBM in 92% of the answers in its panel. The per-model breakdown is above.

How is IBM's score measured?

With a panel of 24 category questions asked 4 times per model — never questions that name IBM, because a prompt that names you guarantees a mention. The score combines how often it is named, how early in the answer, how much of the topic it covers, and how consistent the result is between repetitions. Full methodology.