Mondelez International vs Kraft Heinz

Mondelez International leads Kraft Heinz by 1.9 points on the Fameproof index, and wins 2 of the three models. Measured across 1,200 prompts per model per week.

Mondelez International
Packaged food
68.4/100
Rank 73 on the companies board
Kraft Heinz
Packaged food
66.5/100
Rank 81 on the companies board
Mondelez International
Per-model score
Kraft Heinz
68.6
Claude
66.6
67.6
ChatGPT
68.3
69.0
Gemini
64.6
30-day movement
+0.9
Change
−1.1
Last 7 runs
Answer quality
67%
Claude mention rate
68%
68%
ChatGPT mention rate
69%
70%
Gemini mention rate
65%
2.8
Claude avg. position
2.8
2.5
ChatGPT avg. position
2.9
2.6
Gemini avg. position
3.0

Both are ranked on the Company AI Visibility board. Lower average position is better — it means the model names them earlier in its answer.

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