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Kraft Heinz

Kraft Heinz

Packaged food
Rank 78 of 186 · kraftheinzcompany.com · tracked weekly
Within packaged food
78.3
The market it competes in. Fair question, not comparable with other markets.
Fameproof index · consumer goods
24.0+0.3
The wide pool every company on the board answers. This is what ranks.
Kraft Heinz Consumer average
Claude
32.0
Mention rate23%
Prominence2%
Topic coverage100%
Consistency64%
Samples96/96
ChatGPT
22.0
Mention rate4%
Prominence1%
Topic coverage75%
Consistency88%
Samples96/96
Gemini
18.0
Mention rate2%
Prominence0%
Topic coverage50%
Consistency93%
Samples96/96

Prompt performance

Position when mentioned · grouped by stage
Prompt
CL
GPT
GEM
Named first
OverviewWho the models name when asked about the field · named in 6 of 6
“Name 10 notable companies in packaged food.”
#2
#3
#5
Nestlé
“Which companies lead the packaged food market? List up to 10.”
#3
#4
#6
Nestlé
“Give a concise primer on the packaged food industry, naming no more than 10 companies.”
named
named
#5
Nestlé
“Who are the main players in packaged food that someone new to the sector should know? Give 10 names.”
#3
#4
#6
Nestlé
“List 10 influential companies operating in packaged food today.”
#4
#3
#5
Nestlé
“Name a balanced set of 10 packaged food companies worth knowing about.”
#4
#4
#5
Locked
ReputationWho they credit with shaping it · named in 6 of 6
“Which companies have shaped packaged food over the last decade? List 10.”
#3
#4
#4
Locked
“Name 10 companies known for technical strength in packaged food.”
#2
#5
#5
Locked
“Which 10 companies in packaged food are most often cited as innovators?”
#4
#4
#5
Locked
“If explaining how the packaged food sector works, which 10 companies would you reference?”
#3
#4
#4
Locked
“Give 10 examples of packaged food companies with sustained relevance.”
#2
#2
#9
Locked
“Which 10 companies are most associated with quality in packaged food?”
#4
#1
#2
Locked
ShortlistWho they put in front of a buyer comparing options · named in 4 of 6
“Which packaged food providers should a buyer compare before deciding? Name 10.”
#2
#1
#4
Locked
“What are the main alternatives available in packaged food? List 10.”
—
—
—
Locked
“Compare the leading options in packaged food, naming up to 10 companies.”
#4
named
#4
Locked
“Which 10 companies in packaged food would appear on a serious evaluation shortlist?”
#5
#4
#6
Locked
“Name 10 packaged food companies suitable for a mid-sized organisation.”
#2
#3
—
Locked
“Which 10 packaged food vendors are worth requesting a quote from?”
—
—
—
Locked
RecommendationWho they tell the reader to pick or follow · named in 6 of 6
“Recommend 10 companies in packaged food to follow.”
#3
#4
#4
Locked
“Build a starter list of 10 companies to know in packaged food.”
#3
#4
#5
Locked
“Suggest 10 packaged food companies for an industry briefing.”
#2
#3
#4
Locked
“Which 10 packaged food companies would you name in a sector overview for investors?”
#4
#4
#4
Locked
“Which 10 companies give a useful cross-section of packaged food today?”
#3
#3
#4
Locked
“Give a ranked list of 10 companies in packaged food for a general-interest reader.”
#4
#4
#5
Locked
Who was named first on the other 19 prompts — and what each model said instead of Kraft Heinz — is in the audit. Unlock the full table
The full 24-prompt panel. “—” means the model did not name Kraft Heinz in that answer. “Named first” is the tracked entity placed highest across the models.

Head to head

Who the models name more often, side by side.

vs L'Oréalvs LEGOvs Colgate-Palmolivevs Danonevs Diageovs Heineken

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What the models cite in consumer goods

The pages the models lean on when they answer — and the ones naming a competitor instead of Kraft Heinz.

In the auditSee a worked example →

Ranked either side

Consumer, nearest on the index.

37 Colgate-Palmolive 56.0 51 Mondelez International 43.7 69 L'Oréal 28.7 97 LEGO 12.3 99 Danone 12.0 112 Diageo 6.0
See all consumer goods brands →

What the numbers say

Kraft Heinz scores 24.0 out of 100 on the Fameproof index, ranking 78 of 186 companies measured in the run of 26 October 2026. The index is the mean of the per-model scores below.

Visibility is uneven across models: Claude scores it 32.0 while Gemini scores it 18.0, a gap of 14.0 points. A brand that is strong on one model and weak on another has a different problem from one that is mid-table everywhere.

Claude names Kraft Heinz in 23% of answers and places it early enough to score 2% on prominence; Gemini names it in 2%.

Across the 24-prompt panel there are 3 prompts where at least one model does not name Kraft Heinz at all — those are the answers a competitor is winning instead, and the prompt table above shows which.

Measured inside packaged food rather than the wide consumer goods pool, Kraft Heinz scores 78.3 — the fairer question for a buyer already shopping that market, though it cannot be compared across markets.

Questions about this score

What is Kraft Heinz's AI visibility score?

Kraft Heinz scores 24.0 out of 100 on the Fameproof index, ranked 78 of 186 companies, measured on 26 October 2026 across Claude and ChatGPT and Gemini.

Which AI model mentions Kraft Heinz most?

Claude, at 32.0 out of 100, naming Kraft Heinz in 23% of the answers in its panel. The per-model breakdown is above.

How is Kraft Heinz's score measured?

With a panel of 24 category questions asked 4 times per model — never questions that name Kraft Heinz, because a prompt that names you guarantees a mention. The score combines how often it is named, how early in the answer, how much of the topic it covers, and how consistent the result is between repetitions. Full methodology.