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Kraft Heinz

Kraft Heinz

Packaged food
Rank 48 of 120 · kraftheinzcompany.com · tracked weekly
Within packaged food
85.0
The market it competes in. Fair question, not comparable with other markets.
Fameproof index · consumer goods
41.5+0.5
The wide pool every company on the board answers. This is what ranks.
Kraft Heinz Consumer average
Claude 4.5
—

Not measured in this run.

ChatGPT (GPT-5)
43.0
Mention rate42%
Prominence7%
Topic coverage100%
Consistency71%
Samples96/96
Gemini 2.5
40.0
Mention rate35%
Prominence8%
Topic coverage100%
Consistency64%
Samples96/96

Kraft Heinz scores 41.5 out of 100 on the Fameproof index, ranking 48 of 120 companies measured in the run of 5 August 2026. The index is the mean of the per-model scores below.

The models broadly agree: ChatGPT 43.0, Gemini 40.0, within 3.0 points of each other.

ChatGPT names Kraft Heinz in 42% of answers and places it early enough to score 7% on prominence; Gemini names it in 35%.

Across the 24-prompt panel there are 2 prompts where at least one model does not name Kraft Heinz at all — those are the answers a competitor is winning instead, and the table below shows which.

Measured inside packaged food rather than the wide consumer goods pool, Kraft Heinz scores 85.0 — the fairer question for a buyer already shopping that market, though it cannot be compared across markets.

Prompt performance

Position when mentioned
Prompt
CL
GPT
GEM
“Name 10 notable companies in packaged food.”
—
#2
#3
“Which companies lead the packaged food market? List up to 10.”
—
#3
#5
“Give a concise primer on the packaged food industry, naming no more than 10 companies.”
—
#2
#3
“Who are the main players in packaged food that someone new to the sector should know? Give 10 names.”
—
#2
#4
“List 10 influential companies operating in packaged food today.”
—
#2
#4
“Name a balanced set of 10 packaged food companies worth knowing about.”
—
#3
#5
“Which companies have shaped packaged food over the last decade? List 10.”
—
#2
#3
“Name 10 companies known for technical strength in packaged food.”
—
#2
#3
“Which 10 companies in packaged food are most often cited as innovators?”
—
#3
#5
“If explaining how the packaged food sector works, which 10 companies would you reference?”
—
#3
#3
“Give 10 examples of packaged food companies with sustained relevance.”
—
#1
#3
“Which 10 companies are most associated with quality in packaged food?”
—
#2
#3
“Which packaged food providers should a buyer compare before deciding? Name 10.”
—
#1
#2
“What are the main alternatives available in packaged food? List 10.”
—
—
—
“Compare the leading options in packaged food, naming up to 10 companies.”
—
#2
#3
“Which 10 companies in packaged food would appear on a serious evaluation shortlist?”
—
#2
#4
“Name 10 packaged food companies suitable for a mid-sized organisation.”
—
#1
#2
“Which 10 packaged food vendors are worth requesting a quote from?”
—
#1
—
“Recommend 10 companies in packaged food to follow.”
—
#1
#3
“Build a starter list of 10 companies to know in packaged food.”
—
#2
#4
“Suggest 10 packaged food companies for an industry briefing.”
—
#1
#3
“Which 10 packaged food companies would you name in a sector overview for investors?”
—
#2
#4
“Which 10 companies give a useful cross-section of packaged food today?”
—
#2
#4
“Give a ranked list of 10 companies in packaged food for a general-interest reader.”
—
#3
#4
The full 24-prompt panel. “—” means the model did not name Kraft Heinz in that answer.

Head to head

Who the models name more often, side by side.

vs Colgate-Palmolivevs L'Oréalvs Danonevs Mondelez International

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Ranked either side

Consumer, nearest on the index.

17 PepsiCo 74.5 18 Coca-Cola 74.0 23 Colgate-Palmolive 65.5 52 L'Oréal 37.5 53 Mondelez International 34.5 85 Danone 9.0
See all consumer goods brands →

Questions about this score

What is Kraft Heinz's AI visibility score?

Kraft Heinz scores 41.5 out of 100 on the Fameproof index, ranked 48 of 120 companies, measured on 5 August 2026 across ChatGPT and Gemini.

Which AI model mentions Kraft Heinz most?

ChatGPT, at 43.0 out of 100, naming Kraft Heinz in 42% of the answers in its panel. The per-model breakdown is above.

How is Kraft Heinz's score measured?

With a panel of 24 category questions asked 4 times per model — never questions that name Kraft Heinz, because a prompt that names you guarantees a mention. The score combines how often it is named, how early in the answer, how much of the topic it covers, and how consistent the result is between repetitions. Full methodology.