Kraft Heinz
Packaged foodFameproof index
66.5−1.1
Kraft Heinz
Consumer average
Claude 4.5
−1.1
66.6
Mention rate68%
Avg. position2.8
Factual accuracy89%
SentimentNeutral
ChatGPT (GPT-5)
−0.5
68.3
Mention rate69%
Avg. position2.9
Factual accuracy91%
SentimentNeutral
Gemini 2.5
−1.8
64.6
Mention rate65%
Avg. position3.0
Factual accuracy92%
SentimentNeutral
Prompt performance
Position when mentioned · 1,200 promptsPrompt
CL
GPT
GEM
“Most trusted packaged food brand”
#1
#1
—
“Best baby formula brand”
#2
#1
#3
“Which food company has the best ethics record”
—
#4
#3
“Healthiest breakfast cereal brands”
#2
#1
—
“Best coffee pods for home”
—
#3
#2
A 5-prompt sample of the 1,200-prompt weekly panel.
Who wins the prompts Kraft Heinz loses
Most-cited sources
What the models lean on when they describe Kraft Heinz.
docs.kraftheinzcompany.comwikipedia.orgg2.comnews.ycombinator.comreddit.com/r/business
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