Nestlé

Packaged food

Rank 11 of 120 · nestle.com · tracked weekly

Within packaged food

91.0

The market it competes in. Fair question, not comparable with other markets.

Fameproof index · consumer goods

83.5+2.5

The wide pool every company on the board answers. This is what ranks.

Nestlé Consumer average

Claude 4.5

—

Not measured in this run.

ChatGPT (GPT-5)

87.0

Mention rate95%

Prominence70%

Topic coverage100%

Consistency80%

Samples96/96

Gemini 2.5

80.0

Mention rate83%

Prominence68%

Topic coverage100%

Consistency69%

Samples96/96

Nestlé scores 83.5 out of 100 on the Fameproof index, ranking 11 of 120 companies measured in the run of 5 August 2026. The index is the mean of the per-model scores below.

Visibility is uneven across models: ChatGPT scores it 87.0 while Gemini scores it 80.0, a gap of 7.0 points. A brand that is strong on one model and weak on another has a different problem from one that is mid-table everywhere.

ChatGPT names Nestlé in 95% of answers and places it early enough to score 70% on prominence; Gemini names it in 83%.

Across the 24-prompt panel there is 1 prompt where at least one model does not name Nestlé at all — those are the answers a competitor is winning instead, and the table below shows which.

Measured inside packaged food rather than the wide consumer goods pool, Nestlé scores 91.0 — the fairer question for a buyer already shopping that market, though it cannot be compared across markets.

Prompt performance

Position when mentioned

Prompt

GPT

GEM

“Name 10 notable companies in packaged food.”

—

“Which companies lead the packaged food market? List up to 10.”

—

“Give a concise primer on the packaged food industry, naming no more than 10 companies.”

—

“Who are the main players in packaged food that someone new to the sector should know? Give 10 names.”

—

“List 10 influential companies operating in packaged food today.”

—

“Name a balanced set of 10 packaged food companies worth knowing about.”

—

“Which companies have shaped packaged food over the last decade? List 10.”

—

“Name 10 companies known for technical strength in packaged food.”

—

“Which 10 companies in packaged food are most often cited as innovators?”

—

“If explaining how the packaged food sector works, which 10 companies would you reference?”

—

“Give 10 examples of packaged food companies with sustained relevance.”

—

“Which 10 companies are most associated with quality in packaged food?”

—

“Which packaged food providers should a buyer compare before deciding? Name 10.”

—

“What are the main alternatives available in packaged food? List 10.”

—

“Compare the leading options in packaged food, naming up to 10 companies.”

—

“Which 10 companies in packaged food would appear on a serious evaluation shortlist?”

—

“Name 10 packaged food companies suitable for a mid-sized organisation.”

—

“Which 10 packaged food vendors are worth requesting a quote from?”

—

“Recommend 10 companies in packaged food to follow.”

—

“Build a starter list of 10 companies to know in packaged food.”

—

“Suggest 10 packaged food companies for an industry briefing.”

—

“Which 10 packaged food companies would you name in a sector overview for investors?”

—

“Which 10 companies give a useful cross-section of packaged food today?”

—

“Give a ranked list of 10 companies in packaged food for a general-interest reader.”

—

The full 24-prompt panel. “—” means the model did not name Nestlé in that answer.

Head to head

Who the models name more often, side by side.

vs Danone vs Unilever vs PepsiCo vs Coca-Cola vs Colgate-Palmolive vs Procter & Gamble

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Ranked either side

Consumer, nearest on the index.

2 Procter & Gamble 89.0 9 Unilever 84.5 17 PepsiCo 74.5 18 Coca-Cola 74.0 23 Colgate-Palmolive 65.5 48 Kraft Heinz 41.5

See all consumer goods brands →

Questions about this score

What is Nestlé's AI visibility score?

Nestlé scores 83.5 out of 100 on the Fameproof index, ranked 11 of 120 companies, measured on 5 August 2026 across ChatGPT and Gemini.

Which AI model mentions Nestlé most?

ChatGPT, at 87.0 out of 100, naming Nestlé in 95% of the answers in its panel. The per-model breakdown is above.

How is Nestlé's score measured?

With a panel of 24 category questions asked 4 times per model — never questions that name Nestlé, because a prompt that names you guarantees a mention. The score combines how often it is named, how early in the answer, how much of the topic it covers, and how consistent the result is between repetitions. Full methodology.