Nestlé

Packaged food

Rank 13 of 186 · nestle.com · tracked weekly

Within packaged food

88.7

The market it competes in. Fair question, not comparable with other markets.

Fameproof index · consumer goods

78.7−2.3

The wide pool every company on the board answers. This is what ranks.

Nestlé Consumer average

Claude

78.0

Mention rate83%

Prominence64%

Topic coverage100%

Consistency63%

Samples96/96

ChatGPT

72.0

Mention rate75%

Prominence58%

Topic coverage100%

Consistency59%

Samples96/96

Gemini

86.0

Mention rate92%

Prominence74%

Topic coverage100%

Consistency75%

Samples96/96

Prompt performance

Position when mentioned · grouped by stage

Prompt

GPT

GEM

Named first

OverviewWho the models name when asked about the field · named in 6 of 6

“Name 10 notable companies in packaged food.”

This one

“Which companies lead the packaged food market? List up to 10.”

This one

“Give a concise primer on the packaged food industry, naming no more than 10 companies.”

named

This one

“Who are the main players in packaged food that someone new to the sector should know? Give 10 names.”

This one

“List 10 influential companies operating in packaged food today.”

This one

“Name a balanced set of 10 packaged food companies worth knowing about.”

ReputationWho they credit with shaping it · named in 6 of 6

“Which companies have shaped packaged food over the last decade? List 10.”

“Name 10 companies known for technical strength in packaged food.”

“Which 10 companies in packaged food are most often cited as innovators?”

“If explaining how the packaged food sector works, which 10 companies would you reference?”

“Give 10 examples of packaged food companies with sustained relevance.”

“Which 10 companies are most associated with quality in packaged food?”

ShortlistWho they put in front of a buyer comparing options · named in 4 of 6

“Which packaged food providers should a buyer compare before deciding? Name 10.”

“What are the main alternatives available in packaged food? List 10.”

—

“Compare the leading options in packaged food, naming up to 10 companies.”

named

“Which 10 companies in packaged food would appear on a serious evaluation shortlist?”

“Name 10 packaged food companies suitable for a mid-sized organisation.”

—

“Which 10 packaged food vendors are worth requesting a quote from?”

—

RecommendationWho they tell the reader to pick or follow · named in 6 of 6

“Recommend 10 companies in packaged food to follow.”

“Build a starter list of 10 companies to know in packaged food.”

“Suggest 10 packaged food companies for an industry briefing.”

“Which 10 packaged food companies would you name in a sector overview for investors?”

“Which 10 companies give a useful cross-section of packaged food today?”

“Give a ranked list of 10 companies in packaged food for a general-interest reader.”

Who was named first on the other 19 prompts — and what each model said instead of Nestlé — is in the audit. Unlock the full table

The full 24-prompt panel. “—” means the model did not name Nestlé in that answer. “Named first” is the tracked entity placed highest across the models.

Head to head

Who the models name more often, side by side.

vs Danone vs Unilever vs Coca-Cola vs Colgate-Palmolive vs PepsiCo vs Procter & Gamble

Is this you?

Get the full audit: every losing prompt, the exact answers, and the source changes that move the index.

Request an audit — $299 Or check one customer question free, in seconds →

See an example report first →

What the models cite in consumer goods

The pages the models lean on when they answer — and the ones naming a competitor instead of Nestlé.

In the auditSee a worked example →

Ranked either side

Consumer, nearest on the index.

3 Procter & Gamble 85.7 12 Unilever 80.0 25 Coca-Cola 68.3 28 PepsiCo 65.0 37 Colgate-Palmolive 56.0 51 Mondelez International 43.7

See all consumer goods brands →

What the numbers say

Nestlé scores 78.7 out of 100 on the Fameproof index, ranking 13 of 186 companies measured in the run of 26 October 2026. The index is the mean of the per-model scores below.

Visibility is uneven across models: Gemini scores it 86.0 while ChatGPT scores it 72.0, a gap of 14.0 points. A brand that is strong on one model and weak on another has a different problem from one that is mid-table everywhere.

Gemini names Nestlé in 92% of answers and places it early enough to score 74% on prominence; ChatGPT names it in 75%.

Across the 24-prompt panel there are 3 prompts where at least one model does not name Nestlé at all — those are the answers a competitor is winning instead, and the prompt table above shows which.

Measured inside packaged food rather than the wide consumer goods pool, Nestlé scores 88.7 — the fairer question for a buyer already shopping that market, though it cannot be compared across markets.

Questions about this score

What is Nestlé's AI visibility score?

Nestlé scores 78.7 out of 100 on the Fameproof index, ranked 13 of 186 companies, measured on 26 October 2026 across Claude and ChatGPT and Gemini.

Which AI model mentions Nestlé most?

Gemini, at 86.0 out of 100, naming Nestlé in 92% of the answers in its panel. The per-model breakdown is above.

How is Nestlé's score measured?

With a panel of 24 category questions asked 4 times per model — never questions that name Nestlé, because a prompt that names you guarantees a mention. The score combines how often it is named, how early in the answer, how much of the topic it covers, and how consistent the result is between repetitions. Full methodology.