Nestlé vs Procter & Gamble
Nestlé leads Procter & Gamble by 0.9 points on the Fameproof index, and wins 2 of the three models. Measured across 1,200 prompts per model per week.
Nestlé
Packaged food
63.8/100
Rank 88 on the companies board
Procter & Gamble
Consumer goods
62.9/100
Rank 89 on the companies board
Nestlé
Per-model score
Procter & Gamble
64.1
Claude
61.4
64.2
ChatGPT
62.8
63.1
Gemini
64.5
30-day movement
+1.7
Change
−0.1
Last 7 runs
Answer quality
65%
Claude mention rate
63%
65%
ChatGPT mention rate
62%
60%
Gemini mention rate
63%
3.1
Claude avg. position
3.0
2.8
ChatGPT avg. position
2.8
2.7
Gemini avg. position
2.8
Both are ranked on the Company AI Visibility board. Lower average position is better — it means the model names them earlier in its answer.
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