Procter & Gamble

Consumer goods

Rank 3 of 186 · pg.com · tracked weekly

Fameproof index · consumer goods

85.7−2.6

The wide pool every company on the board answers. This is what ranks.

Procter & Gamble Consumer average

Claude

83.0

Mention rate83%

Prominence82%

Topic coverage100%

Consistency63%

Samples96/96

ChatGPT

85.0

Mention rate88%

Prominence80%

Topic coverage100%

Consistency67%

Samples96/96

Gemini

89.0

Mention rate92%

Prominence83%

Topic coverage100%

Consistency75%

Samples96/96

Prompt performance

Position when mentioned · grouped by stage

Prompt

GPT

GEM

Named first

OverviewWho the models name when asked about the field · named in 6 of 6

“Name 10 notable companies in consumer goods.”

This one

“Which companies lead the consumer goods market? List up to 10.”

This one

“Give a concise primer on the consumer goods industry, naming no more than 10 companies.”

named

This one

“Who are the main players in consumer goods that someone new to the sector should know? Give 10 names.”

This one

“List 10 influential companies operating in consumer goods today.”

This one

“Name a balanced set of 10 consumer goods companies worth knowing about.”

ReputationWho they credit with shaping it · named in 6 of 6

“Which companies have shaped consumer goods over the last decade? List 10.”

“Name 10 companies known for technical strength in consumer goods.”

—

“Which 10 companies in consumer goods are most often cited as innovators?”

“If explaining how the consumer goods sector works, which 10 companies would you reference?”

“Give 10 examples of consumer goods companies with sustained relevance.”

“Which 10 companies are most associated with quality in consumer goods?”

—

ShortlistWho they put in front of a buyer comparing options · named in 5 of 6

“Which consumer goods providers should a buyer compare before deciding? Name 10.”

—

“What are the main alternatives available in consumer goods? List 10.”

—

“Compare the leading options in consumer goods, naming up to 10 companies.”

named

“Which 10 companies in consumer goods would appear on a serious evaluation shortlist?”

“Name 10 consumer goods companies suitable for a mid-sized organisation.”

“Which 10 consumer goods vendors are worth requesting a quote from?”

—

RecommendationWho they tell the reader to pick or follow · named in 6 of 6

“Recommend 10 companies in consumer goods to follow.”

“Build a starter list of 10 companies to know in consumer goods.”

“Suggest 10 consumer goods companies for an industry briefing.”

“Which 10 consumer goods companies would you name in a sector overview for investors?”

“Which 10 companies give a useful cross-section of consumer goods today?”

“Give a ranked list of 10 companies in consumer goods for a general-interest reader.”

Who was named first on the other 19 prompts — and what each model said instead of Procter & Gamble — is in the audit. Unlock the full table

The full 24-prompt panel. “—” means the model did not name Procter & Gamble in that answer. “Named first” is the tracked entity placed highest across the models.

Head to head

Who the models name more often, side by side.

vs Unilever vs Coca-Cola vs Nestlé

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What the models cite in consumer goods

The pages the models lean on when they answer — and the ones naming a competitor instead of Procter & Gamble.

In the auditSee a worked example →

Ranked either side

Consumer, nearest on the index.

12 Unilever 80.0 13 Nestlé 78.7 25 Coca-Cola 68.3 28 PepsiCo 65.0 37 Colgate-Palmolive 56.0 51 Mondelez International 43.7

See all consumer goods brands →

What the numbers say

Procter & Gamble scores 85.7 out of 100 on the Fameproof index, ranking 3 of 186 companies measured in the run of 26 October 2026. The index is the mean of the per-model scores below.

Visibility is uneven across models: Gemini scores it 89.0 while Claude scores it 83.0, a gap of 6.0 points. A brand that is strong on one model and weak on another has a different problem from one that is mid-table everywhere.

Gemini names Procter & Gamble in 92% of answers and places it early enough to score 83% on prominence; Claude names it in 83%.

Across the 24-prompt panel there are 5 prompts where at least one model does not name Procter & Gamble at all — those are the answers a competitor is winning instead, and the prompt table above shows which.

Questions about this score

What is Procter & Gamble's AI visibility score?

Procter & Gamble scores 85.7 out of 100 on the Fameproof index, ranked 3 of 186 companies, measured on 26 October 2026 across Claude and ChatGPT and Gemini.

Which AI model mentions Procter & Gamble most?

Gemini, at 89.0 out of 100, naming Procter & Gamble in 92% of the answers in its panel. The per-model breakdown is above.

How is Procter & Gamble's score measured?

With a panel of 24 category questions asked 4 times per model — never questions that name Procter & Gamble, because a prompt that names you guarantees a mention. The score combines how often it is named, how early in the answer, how much of the topic it covers, and how consistent the result is between repetitions. Full methodology.