Procter & Gamble
Consumer goodsFameproof index
62.9−0.1
Procter & Gamble
Consumer average
Claude 4.5
−0.6
61.4
Mention rate63%
Avg. position3.0
Factual accuracy90%
SentimentNeutral
ChatGPT (GPT-5)
−0.1
62.8
Mention rate62%
Avg. position2.8
Factual accuracy92%
SentimentNeutral
Gemini 2.5
+0.5
64.5
Mention rate63%
Avg. position2.8
Factual accuracy92%
SentimentNeutral
Prompt performance
Position when mentioned · 1,200 promptsPrompt
CL
GPT
GEM
“Best laundry detergent”
—
#1
#3
“Which household brand is best value”
#4
—
—
“Most sustainable cleaning products”
#3
#1
—
“Best razor for sensitive skin”
#1
—
—
“Which consumer goods company is best run”
#3
#3
#2
A 5-prompt sample of the 1,200-prompt weekly panel.
Who wins the prompts Procter & Gamble loses
Most-cited sources
What the models lean on when they describe Procter & Gamble.
docs.pg.comwikipedia.orgg2.comnews.ycombinator.comreddit.com/r/business
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