Procter & Gamble vs Unilever
Procter & Gamble leads Unilever by 4.5 points on the Fameproof index, and wins 2 of the three models. Measured across 48 prompts per model per week.
Procter & Gamble
Consumer goods
87.5/100
Rank 2 on the companies board
Unilever
Consumer goods
83.0/100
Rank 9 on the companies board
Procter & Gamble
Per-model score
Unilever
—
Claude
—
94.0
ChatGPT
90.0
81.0
Gemini
76.0
30-day movement
+1.0
Change
+0.5
Last 7 runs
Answer quality
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Claude mention rate
undefined%
96%
ChatGPT mention rate
94%
81%
Gemini mention rate
81%
undefined%
Claude prominence
undefined%
93%
ChatGPT prominence
82%
78%
Gemini prominence
61%
Both are ranked on the Company AI Visibility board. Prominence reflects how early in an answer the model names them; mention rate is how often it names them at all.
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