Unilever

Consumer goods

Rank 9 of 120 · unilever.com · tracked weekly

Fameproof index · consumer goods

84.5+1.5

The wide pool every company on the board answers. This is what ranks.

Unilever Consumer average

Claude 4.5

—

Not measured in this run.

ChatGPT (GPT-5)

91.0

Mention rate96%

Prominence83%

Topic coverage100%

Consistency80%

Samples96/96

Gemini 2.5

78.0

Mention rate83%

Prominence62%

Topic coverage100%

Consistency66%

Samples96/96

Unilever scores 84.5 out of 100 on the Fameproof index, ranking 9 of 120 companies measured in the run of 5 August 2026. The index is the mean of the per-model scores below.

Visibility is uneven across models: ChatGPT scores it 91.0 while Gemini scores it 78.0, a gap of 13.0 points. A brand that is strong on one model and weak on another has a different problem from one that is mid-table everywhere.

ChatGPT names Unilever in 96% of answers and places it early enough to score 83% on prominence; Gemini names it in 83%.

Across the 24-prompt panel there are 2 prompts where at least one model does not name Unilever at all — those are the answers a competitor is winning instead, and the table below shows which.

Prompt performance

Position when mentioned

Prompt

GPT

GEM

“Name 10 notable companies in consumer goods.”

—

“Which companies lead the consumer goods market? List up to 10.”

—

“Give a concise primer on the consumer goods industry, naming no more than 10 companies.”

—

“Who are the main players in consumer goods that someone new to the sector should know? Give 10 names.”

—

“List 10 influential companies operating in consumer goods today.”

—

“Name a balanced set of 10 consumer goods companies worth knowing about.”

—

“Which companies have shaped consumer goods over the last decade? List 10.”

—

“Name 10 companies known for technical strength in consumer goods.”

—

“Which 10 companies in consumer goods are most often cited as innovators?”

—

“If explaining how the consumer goods sector works, which 10 companies would you reference?”

—

“Give 10 examples of consumer goods companies with sustained relevance.”

—

“Which 10 companies are most associated with quality in consumer goods?”

—

“Which consumer goods providers should a buyer compare before deciding? Name 10.”

—

“What are the main alternatives available in consumer goods? List 10.”

—

“Compare the leading options in consumer goods, naming up to 10 companies.”

—

“Which 10 companies in consumer goods would appear on a serious evaluation shortlist?”

—

“Name 10 consumer goods companies suitable for a mid-sized organisation.”

—

“Which 10 consumer goods vendors are worth requesting a quote from?”

—

“Recommend 10 companies in consumer goods to follow.”

—

“Build a starter list of 10 companies to know in consumer goods.”

—

“Suggest 10 consumer goods companies for an industry briefing.”

—

“Which 10 consumer goods companies would you name in a sector overview for investors?”

—

“Which 10 companies give a useful cross-section of consumer goods today?”

—

“Give a ranked list of 10 companies in consumer goods for a general-interest reader.”

—

The full 24-prompt panel. “—” means the model did not name Unilever in that answer.

Head to head

Who the models name more often, side by side.

vs Procter & Gamble vs L'Oréal vs Nestlé vs Coca-Cola vs Mondelez International vs PepsiCo

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Ranked either side

Consumer, nearest on the index.

2 Procter & Gamble 89.0 11 Nestlé 83.5 17 PepsiCo 74.5 18 Coca-Cola 74.0 23 Colgate-Palmolive 65.5 48 Kraft Heinz 41.5

See all consumer goods brands →

Questions about this score

What is Unilever's AI visibility score?

Unilever scores 84.5 out of 100 on the Fameproof index, ranked 9 of 120 companies, measured on 5 August 2026 across ChatGPT and Gemini.

Which AI model mentions Unilever most?

ChatGPT, at 91.0 out of 100, naming Unilever in 96% of the answers in its panel. The per-model breakdown is above.

How is Unilever's score measured?

With a panel of 24 category questions asked 4 times per model — never questions that name Unilever, because a prompt that names you guarantees a mention. The score combines how often it is named, how early in the answer, how much of the topic it covers, and how consistent the result is between repetitions. Full methodology.