Unilever
Consumer goodsFameproof index
77.9+0.9
Unilever
Consumer average
Claude 4.5
+0.9
78.0
Mention rate78%
Avg. position2.1
Factual accuracy91%
SentimentPositive
ChatGPT (GPT-5)
+1.0
78.3
Mention rate74%
Avg. position1.9
Factual accuracy91%
SentimentPositive
Gemini 2.5
+0.7
77.3
Mention rate76%
Avg. position2.1
Factual accuracy91%
SentimentPositive
Prompt performance
Position when mentioned · 1,200 promptsPrompt
CL
GPT
GEM
“Best laundry detergent”
#2
#1
#1
“Which household brand is best value”
#1
#1
#1
“Most sustainable cleaning products”
—
#3
#3
“Best razor for sensitive skin”
#3
#2
#1
“Which consumer goods company is best run”
#3
#2
#1
A 5-prompt sample of the 1,200-prompt weekly panel.
Who wins the prompts Unilever loses
Most-cited sources
What the models lean on when they describe Unilever.
docs.unilever.comwikipedia.orgg2.comnews.ycombinator.comreddit.com/r/business
Is this you?
Get the full audit: every losing prompt, the exact answers, and the source changes that move the index.
Request an audit — $299