Colgate-Palmolive

Consumer goods

Rank 37 of 186 · colgatepalmolive.com · tracked weekly

Fameproof index · consumer goods

56.0−1.7

The wide pool every company on the board answers. This is what ranks.

Colgate-Palmolive Consumer average

Claude

66.0

Mention rate76%

Prominence35%

Topic coverage100%

Consistency58%

Samples96/96

ChatGPT

51.0

Mention rate53%

Prominence22%

Topic coverage100%

Consistency54%

Samples96/96

Gemini

51.0

Mention rate59%

Prominence11%

Topic coverage100%

Consistency57%

Samples96/96

Prompt performance

Position when mentioned · grouped by stage

Prompt

GPT

GEM

Named first

OverviewWho the models name when asked about the field · named in 6 of 6

“Name 10 notable companies in consumer goods.”

Procter & Gamble

“Which companies lead the consumer goods market? List up to 10.”

—

Procter & Gamble

“Give a concise primer on the consumer goods industry, naming no more than 10 companies.”

named

—

#10

Procter & Gamble

“Who are the main players in consumer goods that someone new to the sector should know? Give 10 names.”

Procter & Gamble

“List 10 influential companies operating in consumer goods today.”

—

Procter & Gamble

“Name a balanced set of 10 consumer goods companies worth knowing about.”

ReputationWho they credit with shaping it · named in 4 of 6

“Which companies have shaped consumer goods over the last decade? List 10.”

—

“Name 10 companies known for technical strength in consumer goods.”

—

“Which 10 companies in consumer goods are most often cited as innovators?”

—

“If explaining how the consumer goods sector works, which 10 companies would you reference?”

—

“Give 10 examples of consumer goods companies with sustained relevance.”

“Which 10 companies are most associated with quality in consumer goods?”

—

ShortlistWho they put in front of a buyer comparing options · named in 5 of 6

“Which consumer goods providers should a buyer compare before deciding? Name 10.”

—

“What are the main alternatives available in consumer goods? List 10.”

—

“Compare the leading options in consumer goods, naming up to 10 companies.”

named

“Which 10 companies in consumer goods would appear on a serious evaluation shortlist?”

“Name 10 consumer goods companies suitable for a mid-sized organisation.”

“Which 10 consumer goods vendors are worth requesting a quote from?”

—

RecommendationWho they tell the reader to pick or follow · named in 6 of 6

“Recommend 10 companies in consumer goods to follow.”

“Build a starter list of 10 companies to know in consumer goods.”

“Suggest 10 consumer goods companies for an industry briefing.”

“Which 10 consumer goods companies would you name in a sector overview for investors?”

“Which 10 companies give a useful cross-section of consumer goods today?”

“Give a ranked list of 10 companies in consumer goods for a general-interest reader.”

Who was named first on the other 19 prompts — and what each model said instead of Colgate-Palmolive — is in the audit. Unlock the full table

The full 24-prompt panel. “—” means the model did not name Colgate-Palmolive in that answer. “Named first” is the tracked entity placed highest across the models.

Head to head

Who the models name more often, side by side.

vs PepsiCo vs Mondelez International vs Coca-Cola vs Danone vs Kraft Heinz vs Nestlé

Is this you?

Get the full audit: every losing prompt, the exact answers, and the source changes that move the index.

Request an audit — $299 Or check one customer question free, in seconds →

See an example report first →

What the models cite in consumer goods

The pages the models lean on when they answer — and the ones naming a competitor instead of Colgate-Palmolive.

In the auditSee a worked example →

Ranked either side

Consumer, nearest on the index.

13 Nestlé 78.7 25 Coca-Cola 68.3 28 PepsiCo 65.0 51 Mondelez International 43.7 69 L'Oréal 28.7 78 Kraft Heinz 24.0

See all consumer goods brands →

What the numbers say

Colgate-Palmolive scores 56.0 out of 100 on the Fameproof index, ranking 37 of 186 companies measured in the run of 26 October 2026. The index is the mean of the per-model scores below.

Visibility is uneven across models: Claude scores it 66.0 while Gemini scores it 51.0, a gap of 15.0 points. A brand that is strong on one model and weak on another has a different problem from one that is mid-table everywhere.

Claude names Colgate-Palmolive in 76% of answers and places it early enough to score 35% on prominence; Gemini names it in 59%.

Across the 24-prompt panel there are 11 prompts where at least one model does not name Colgate-Palmolive at all — those are the answers a competitor is winning instead, and the prompt table above shows which.

Questions about this score

What is Colgate-Palmolive's AI visibility score?

Colgate-Palmolive scores 56.0 out of 100 on the Fameproof index, ranked 37 of 186 companies, measured on 26 October 2026 across Claude and ChatGPT and Gemini.

Which AI model mentions Colgate-Palmolive most?

Claude, at 66.0 out of 100, naming Colgate-Palmolive in 76% of the answers in its panel. The per-model breakdown is above.

How is Colgate-Palmolive's score measured?

With a panel of 24 category questions asked 4 times per model — never questions that name Colgate-Palmolive, because a prompt that names you guarantees a mention. The score combines how often it is named, how early in the answer, how much of the topic it covers, and how consistent the result is between repetitions. Full methodology.