Colgate-Palmolive
Consumer goodsFameproof index
64.8+1.7
Colgate-Palmolive
Consumer average
Claude 4.5
+1.7
64.7
Mention rate65%
Avg. position2.7
Factual accuracy90%
SentimentNeutral
ChatGPT (GPT-5)
+1.5
64.2
Mention rate64%
Avg. position3.0
Factual accuracy90%
SentimentNeutral
Gemini 2.5
+1.9
65.5
Mention rate66%
Avg. position3.0
Factual accuracy91%
SentimentNeutral
Prompt performance
Position when mentioned · 1,200 promptsPrompt
CL
GPT
GEM
“Best laundry detergent”
#2
—
#1
“Which household brand is best value”
—
#2
—
“Most sustainable cleaning products”
#1
—
#1
“Best razor for sensitive skin”
—
—
#1
“Which consumer goods company is best run”
#4
#2
—
A 5-prompt sample of the 1,200-prompt weekly panel.
Who wins the prompts Colgate-Palmolive loses
Most-cited sources
What the models lean on when they describe Colgate-Palmolive.
docs.colgatepalmolive.comwikipedia.orgg2.comnews.ycombinator.comreddit.com/r/business
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