Colgate-Palmolive vs Nestlé
Colgate-Palmolive leads Nestlé by 1.0 points on the Fameproof index, and wins 2 of the three models. Measured across 1,200 prompts per model per week.
Colgate-Palmolive
Consumer goods
64.8/100
Rank 85 on the companies board
Nestlé
Packaged food
63.8/100
Rank 88 on the companies board
Colgate-Palmolive
Per-model score
Nestlé
64.7
Claude
64.1
64.2
ChatGPT
64.2
65.5
Gemini
63.1
30-day movement
+1.7
Change
+1.7
Last 7 runs
Answer quality
65%
Claude mention rate
65%
64%
ChatGPT mention rate
65%
66%
Gemini mention rate
60%
2.7
Claude avg. position
3.1
3.0
ChatGPT avg. position
2.8
3.0
Gemini avg. position
2.7
Both are ranked on the Company AI Visibility board. Lower average position is better — it means the model names them earlier in its answer.
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