LEGO

Consumer goods

Rank 97 of 186 · lego.com · tracked weekly

Fameproof index · consumer goods

12.3−5.7

The wide pool every company on the board answers. This is what ranks.

LEGO Consumer average

Claude

15.0

Mention rate5%

Prominence2%

Topic coverage25%

Consistency80%

Samples96/96

ChatGPT

22.0

Mention rate17%

Prominence3%

Topic coverage50%

Consistency65%

Samples96/96

Gemini

0.0

Mention rate0%

Prominence0%

Topic coverage0%

Consistency0%

Samples96/96

Prompt performance

Position when mentioned · grouped by stage

Prompt

GPT

GEM

Named first

OverviewWho the models name when asked about the field · named in 0 of 6

“Name 10 notable companies in consumer goods.”

—

Procter & Gamble

“Which companies lead the consumer goods market? List up to 10.”

—

Procter & Gamble

“Give a concise primer on the consumer goods industry, naming no more than 10 companies.”

—

Procter & Gamble

“Who are the main players in consumer goods that someone new to the sector should know? Give 10 names.”

—

Procter & Gamble

“List 10 influential companies operating in consumer goods today.”

—

Procter & Gamble

“Name a balanced set of 10 consumer goods companies worth knowing about.”

—

ReputationWho they credit with shaping it · named in 4 of 6

“Which companies have shaped consumer goods over the last decade? List 10.”

—

“Name 10 companies known for technical strength in consumer goods.”

—

“Which 10 companies in consumer goods are most often cited as innovators?”

—

“If explaining how the consumer goods sector works, which 10 companies would you reference?”

—

“Give 10 examples of consumer goods companies with sustained relevance.”

—

“Which 10 companies are most associated with quality in consumer goods?”

—

ShortlistWho they put in front of a buyer comparing options · named in 0 of 6

“Which consumer goods providers should a buyer compare before deciding? Name 10.”

—

“What are the main alternatives available in consumer goods? List 10.”

—

“Compare the leading options in consumer goods, naming up to 10 companies.”

—

“Which 10 companies in consumer goods would appear on a serious evaluation shortlist?”

—

“Name 10 consumer goods companies suitable for a mid-sized organisation.”

—

“Which 10 consumer goods vendors are worth requesting a quote from?”

—

RecommendationWho they tell the reader to pick or follow · named in 1 of 6

“Recommend 10 companies in consumer goods to follow.”

—

“Build a starter list of 10 companies to know in consumer goods.”

—

“Suggest 10 consumer goods companies for an industry briefing.”

—

“Which 10 consumer goods companies would you name in a sector overview for investors?”

—

“Which 10 companies give a useful cross-section of consumer goods today?”

—

“Give a ranked list of 10 companies in consumer goods for a general-interest reader.”

—

Who was named first on the other 19 prompts — and what each model said instead of LEGO — is in the audit. Unlock the full table

The full 24-prompt panel. “—” means the model did not name LEGO in that answer. “Named first” is the tracked entity placed highest across the models.

Head to head

Who the models name more often, side by side.

vs IKEA vs Kraft Heinz vs Danone vs Diageo vs Heineken vs Red Bull

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What the models cite in consumer goods

The pages the models lean on when they answer — and the ones naming a competitor instead of LEGO.

In the auditSee a worked example →

Ranked either side

Consumer, nearest on the index.

51 Mondelez International 43.7 69 L'Oréal 28.7 78 Kraft Heinz 24.0 99 Danone 12.0 112 Diageo 6.0 144 Heineken 0.0

See all consumer goods brands →

What the numbers say

LEGO scores 12.3 out of 100 on the Fameproof index, ranking 97 of 186 companies measured in the run of 26 October 2026. The index is the mean of the per-model scores below.

Visibility is uneven across models: ChatGPT scores it 22.0 while Gemini scores it 0.0, a gap of 22.0 points. A brand that is strong on one model and weak on another has a different problem from one that is mid-table everywhere.

ChatGPT names LEGO in 17% of answers and places it early enough to score 3% on prominence; Gemini names it in 0%.

Across the 24-prompt panel there are 24 prompts where at least one model does not name LEGO at all — those are the answers a competitor is winning instead, and the prompt table above shows which.

Questions about this score

What is LEGO's AI visibility score?

LEGO scores 12.3 out of 100 on the Fameproof index, ranked 97 of 186 companies, measured on 26 October 2026 across Claude and ChatGPT and Gemini.

Which AI model mentions LEGO most?

ChatGPT, at 22.0 out of 100, naming LEGO in 17% of the answers in its panel. The per-model breakdown is above.

How is LEGO's score measured?

With a panel of 24 category questions asked 4 times per model — never questions that name LEGO, because a prompt that names you guarantees a mention. The score combines how often it is named, how early in the answer, how much of the topic it covers, and how consistent the result is between repetitions. Full methodology.