LEGO

Consumer goods

Rank 91 of 120 · lego.com · tracked weekly

Fameproof index · consumer goods

7.00.0

The wide pool every company on the board answers. This is what ranks.

LEGO Consumer average

Claude 4.5

—

Not measured in this run.

ChatGPT (GPT-5)

0.0

Mention rate0%

Prominence0%

Topic coverage0%

Consistency0%

Samples96/96

Gemini 2.5

14.0

Mention rate2%

Prominence1%

Topic coverage25%

Consistency90%

Samples96/96

LEGO scores 7.0 out of 100 on the Fameproof index, ranking 91 of 120 companies measured in the run of 5 August 2026. The index is the mean of the per-model scores below.

Visibility is uneven across models: Gemini scores it 14.0 while ChatGPT scores it 0.0, a gap of 14.0 points. A brand that is strong on one model and weak on another has a different problem from one that is mid-table everywhere.

Gemini names LEGO in 2% of answers and places it early enough to score 1% on prominence; ChatGPT names it in 0%.

Across the 24-prompt panel there are 24 prompts where at least one model does not name LEGO at all — those are the answers a competitor is winning instead, and the table below shows which.

Prompt performance

Position when mentioned

Prompt

GPT

GEM

“Name 10 notable companies in consumer goods.”

—

“Which companies lead the consumer goods market? List up to 10.”

—

“Give a concise primer on the consumer goods industry, naming no more than 10 companies.”

—

“Who are the main players in consumer goods that someone new to the sector should know? Give 10 names.”

—

“List 10 influential companies operating in consumer goods today.”

—

“Name a balanced set of 10 consumer goods companies worth knowing about.”

—

“Which companies have shaped consumer goods over the last decade? List 10.”

—

“Name 10 companies known for technical strength in consumer goods.”

—

“Which 10 companies in consumer goods are most often cited as innovators?”

—

“If explaining how the consumer goods sector works, which 10 companies would you reference?”

—

“Give 10 examples of consumer goods companies with sustained relevance.”

—

“Which 10 companies are most associated with quality in consumer goods?”

—

“Which consumer goods providers should a buyer compare before deciding? Name 10.”

—

“What are the main alternatives available in consumer goods? List 10.”

—

“Compare the leading options in consumer goods, naming up to 10 companies.”

—

“Which 10 companies in consumer goods would appear on a serious evaluation shortlist?”

—

“Name 10 consumer goods companies suitable for a mid-sized organisation.”

—

“Which 10 consumer goods vendors are worth requesting a quote from?”

—

“Recommend 10 companies in consumer goods to follow.”

—

“Build a starter list of 10 companies to know in consumer goods.”

—

“Suggest 10 consumer goods companies for an industry briefing.”

—

“Which 10 consumer goods companies would you name in a sector overview for investors?”

—

“Which 10 companies give a useful cross-section of consumer goods today?”

—

“Give a ranked list of 10 companies in consumer goods for a general-interest reader.”

—

The full 24-prompt panel. “—” means the model did not name LEGO in that answer.

Head to head

Who the models name more often, side by side.

vs IKEA vs Diageo vs Heineken vs Red Bull

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Ranked either side

Consumer, nearest on the index.

52 L'Oréal 37.5 53 Mondelez International 34.5 85 Danone 9.0 90 Diageo 7.0 119 Heineken 0.0 120 Red Bull 0.0

See all consumer goods brands →

Questions about this score

What is LEGO's AI visibility score?

LEGO scores 7.0 out of 100 on the Fameproof index, ranked 91 of 120 companies, measured on 5 August 2026 across ChatGPT and Gemini.

Which AI model mentions LEGO most?

Gemini, at 14.0 out of 100, naming LEGO in 2% of the answers in its panel. The per-model breakdown is above.

How is LEGO's score measured?

With a panel of 24 category questions asked 4 times per model — never questions that name LEGO, because a prompt that names you guarantees a mention. The score combines how often it is named, how early in the answer, how much of the topic it covers, and how consistent the result is between repetitions. Full methodology.