LEGO vs Danone

LEGO leads Danone by 0.3 points on the Fameproof index, and wins 2 of the three models. Measured weekly: 24 prompts × 4 runs = 96 answers per model.

LEGO
LEGO
Consumer goods
12.3/100
Rank 97 on the companies board
Danone
Danone
Packaged food
12.0/100
Rank 99 on the companies board
LEGO
Per-model score
Danone
15.0
Claude
0.0
22.0
ChatGPT
14.0
0.0
Gemini
22.0
30-day movement
−5.7
Change
−2.0
Last 7 runs
Answer quality
5%
Claude mention rate
0%
17%
ChatGPT mention rate
1%
0%
Gemini mention rate
5%
2%
Claude prominence
0%
3%
ChatGPT prominence
0%
0%
Gemini prominence
0%

Questions about this comparison

Who do AI models mention more, LEGO or Danone?

LEGO. It scores 12.3 on the Fameproof index against 12.0 for Danone — a lead of 0.3 points, measured across Claude and ChatGPT and Gemini in the run of 26 October 2026.

How is the LEGO vs Danone comparison measured?

Both are asked about with the same panel of category questions — never questions naming them — repeated on every model each week. The score combines how often each is named, how early in the answer, how much of the topic is covered and how consistent the result is.

Both are ranked on the Company AI Visibility board. Prominence reflects how early in an answer the model names them; mention rate is how often it names them at all. How the score is built.

Check my company