DuckDuckGo

Search & advertising

Rank 121 of 186 · duckduckgo.com · tracked weekly

Within search and digital advertising

6.3

The market it competes in. Fair question, not comparable with other markets.

Fameproof index · technology

4.7

The wide pool every company on the board answers. This is what ranks.

Trend begins after the next weekly run

Claude

14.0

Mention rate4%

Prominence2%

Topic coverage25%

Consistency80%

Samples96/96

ChatGPT

0.0

Mention rate0%

Prominence0%

Topic coverage0%

Consistency0%

Samples96/96

Gemini

0.0

Mention rate0%

Prominence0%

Topic coverage0%

Consistency0%

Samples96/96

Prompt performance

Position when mentioned · grouped by stage

Prompt

GPT

GEM

Named first

OverviewWho the models name when asked about the field · named in 0 of 6

“Name 10 notable companies in search and digital advertising.”

—

Google

“Which companies lead the search and digital advertising market? List up to 10.”

—

Google

“Give a concise primer on the search and digital advertising industry, naming no more than 10 companies.”

—

Google

“Who are the main players in search and digital advertising that someone new to the sector should know? Give 10 names.”

—

Google

“List 10 influential companies operating in search and digital advertising today.”

—

Google

“Name a balanced set of 10 search and digital advertising companies worth knowing about.”

—

ReputationWho they credit with shaping it · named in 1 of 6

“Which companies have shaped search and digital advertising over the last decade? List 10.”

—

“Name 10 companies known for technical strength in search and digital advertising.”

—

“Which 10 companies in search and digital advertising are most often cited as innovators?”

—

“If explaining how the search and digital advertising sector works, which 10 companies would you reference?”

—

“Give 10 examples of search and digital advertising companies with sustained relevance.”

—

“Which 10 companies are most associated with quality in search and digital advertising?”

—

ShortlistWho they put in front of a buyer comparing options · named in 1 of 6

“Which search and digital advertising providers should a buyer compare before deciding? Name 10.”

—

“What are the main alternatives available in search and digital advertising? List 10.”

—

“Compare the leading options in search and digital advertising, naming up to 10 companies.”

—

“Which 10 companies in search and digital advertising would appear on a serious evaluation shortlist?”

—

“Name 10 search and digital advertising companies suitable for a mid-sized organisation.”

—

“Which 10 search and digital advertising vendors are worth requesting a quote from?”

—

RecommendationWho they tell the reader to pick or follow · named in 0 of 6

“Recommend 10 companies in search and digital advertising to follow.”

—

“Build a starter list of 10 companies to know in search and digital advertising.”

—

“Suggest 10 search and digital advertising companies for an industry briefing.”

—

“Which 10 search and digital advertising companies would you name in a sector overview for investors?”

—

“Which 10 companies give a useful cross-section of search and digital advertising today?”

—

“Give a ranked list of 10 companies in search and digital advertising for a general-interest reader.”

—

Who was named first on the other 19 prompts — and what each model said instead of DuckDuckGo — is in the audit. Unlock the full table

The full 24-prompt panel. “—” means the model did not name DuckDuckGo in that answer. “Named first” is the tracked entity placed highest across the models.

Head to head

Who the models name more often, side by side.

vs Nintendo vs xAI

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What the models cite in technology

The pages the models lean on when they answer — and the ones naming a competitor instead of DuckDuckGo.

In the auditSee a worked example →

Ranked either side

Technology, nearest on the index.

113 Palantir 4.7 114 Snowflake 4.7 115 Nintendo 4.7 122 xAI 4.7 124 Uber 0.0 126 Airbnb 0.0

See all technology companies →

What the numbers say

DuckDuckGo scores 4.7 out of 100 on the Fameproof index, ranking 121 of 186 companies measured in the run of 21 October 2026. The index is the mean of the per-model scores below.

Visibility is uneven across models: Claude scores it 14.0 while Gemini scores it 0.0, a gap of 14.0 points. A brand that is strong on one model and weak on another has a different problem from one that is mid-table everywhere.

Claude names DuckDuckGo in 4% of answers and places it early enough to score 2% on prominence; Gemini names it in 0%.

Across the 24-prompt panel there are 24 prompts where at least one model does not name DuckDuckGo at all — those are the answers a competitor is winning instead, and the prompt table above shows which.

Measured inside search and digital advertising rather than the wide technology pool, DuckDuckGo scores 6.3 — the fairer question for a buyer already shopping that market, though it cannot be compared across markets.

Questions about this score

What is DuckDuckGo's AI visibility score?

DuckDuckGo scores 4.7 out of 100 on the Fameproof index, ranked 121 of 186 companies, measured on 21 October 2026 across Claude and ChatGPT and Gemini.

Which AI model mentions DuckDuckGo most?

Claude, at 14.0 out of 100, naming DuckDuckGo in 4% of the answers in its panel. The per-model breakdown is above.

How is DuckDuckGo's score measured?

With a panel of 24 category questions asked 4 times per model — never questions that name DuckDuckGo, because a prompt that names you guarantees a mention. The score combines how often it is named, how early in the answer, how much of the topic it covers, and how consistent the result is between repetitions. Full methodology.