Roku

Streaming

Rank 91 of 186 · roku.com · tracked weekly

Within streaming

40.7

The market it competes in. Fair question, not comparable with other markets.

Fameproof index · media and entertainment

16.7

The wide pool every company on the board answers. This is what ranks.

Trend begins after the next weekly run

Claude

18.0

Mention rate4%

Prominence1%

Topic coverage50%

Consistency84%

Samples96/96

ChatGPT

18.0

Mention rate5%

Prominence1%

Topic coverage50%

Consistency84%

Samples96/96

Gemini

14.0

Mention rate1%

Prominence0%

Topic coverage25%

Consistency95%

Samples96/96

Prompt performance

Position when mentioned · grouped by stage

Prompt

GPT

GEM

Named first

OverviewWho the models name when asked about the field · named in 5 of 6

“Name 10 notable companies in streaming.”

—

#10

—

Netflix

“Which companies lead the streaming market? List up to 10.”

—

Netflix

“Give a concise primer on the streaming industry, naming no more than 10 companies.”

—

Netflix

“Who are the main players in streaming that someone new to the sector should know? Give 10 names.”

#10

—

Netflix

“List 10 influential companies operating in streaming today.”

#10

—

Netflix

“Name a balanced set of 10 streaming companies worth knowing about.”

—

ReputationWho they credit with shaping it · named in 5 of 6

“Which companies have shaped streaming over the last decade? List 10.”

“Name 10 companies known for technical strength in streaming.”

—

“Which 10 companies in streaming are most often cited as innovators?”

“If explaining how the streaming sector works, which 10 companies would you reference?”

“Give 10 examples of streaming companies with sustained relevance.”

—

“Which 10 companies are most associated with quality in streaming?”

—

ShortlistWho they put in front of a buyer comparing options · named in 2 of 6

“Which streaming providers should a buyer compare before deciding? Name 10.”

—

“What are the main alternatives available in streaming? List 10.”

—

“Compare the leading options in streaming, naming up to 10 companies.”

#10

named

—

“Which 10 companies in streaming would appear on a serious evaluation shortlist?”

#10

—

“Name 10 streaming companies suitable for a mid-sized organisation.”

—

“Which 10 streaming vendors are worth requesting a quote from?”

—

RecommendationWho they tell the reader to pick or follow · named in 6 of 6

“Recommend 10 companies in streaming to follow.”

“Build a starter list of 10 companies to know in streaming.”

“Suggest 10 streaming companies for an industry briefing.”

—

“Which 10 streaming companies would you name in a sector overview for investors?”

“Which 10 companies give a useful cross-section of streaming today?”

“Give a ranked list of 10 companies in streaming for a general-interest reader.”

#10

—

Who was named first on the other 19 prompts — and what each model said instead of Roku — is in the audit. Unlock the full table

The full 24-prompt panel. “—” means the model did not name Roku in that answer. “Named first” is the tracked entity placed highest across the models.

Head to head

Who the models name more often, side by side.

vs Spotify vs Deezer

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What the models cite in media and entertainment

The pages the models lean on when they answer — and the ones naming a competitor instead of Roku.

In the auditSee a worked example →

Ranked either side

Media, nearest on the index.

4 Netflix 85.7 17 Warner Bros. Discovery 75.3 33 Paramount Global 59.0 41 Spotify 51.7 185 Deezer 0.0 186 DAZN 0.0

See all media and streaming companies →

What the numbers say

Roku scores 16.7 out of 100 on the Fameproof index, ranking 91 of 186 companies measured in the run of 21 October 2026. The index is the mean of the per-model scores below.

Visibility is uneven across models: Claude scores it 18.0 while Gemini scores it 14.0, a gap of 4.0 points. A brand that is strong on one model and weak on another has a different problem from one that is mid-table everywhere.

Claude names Roku in 4% of answers and places it early enough to score 1% on prominence; Gemini names it in 1%.

Across the 24-prompt panel there are 17 prompts where at least one model does not name Roku at all — those are the answers a competitor is winning instead, and the prompt table above shows which.

Measured inside streaming rather than the wide media and entertainment pool, Roku scores 40.7 — the fairer question for a buyer already shopping that market, though it cannot be compared across markets.

Questions about this score

What is Roku's AI visibility score?

Roku scores 16.7 out of 100 on the Fameproof index, ranked 91 of 186 companies, measured on 21 October 2026 across Claude and ChatGPT and Gemini.

Which AI model mentions Roku most?

Claude, at 18.0 out of 100, naming Roku in 4% of the answers in its panel. The per-model breakdown is above.

How is Roku's score measured?

With a panel of 24 category questions asked 4 times per model — never questions that name Roku, because a prompt that names you guarantees a mention. The score combines how often it is named, how early in the answer, how much of the topic it covers, and how consistent the result is between repetitions. Full methodology.