Spotify

Streaming

Rank 40 of 186 · spotify.com · tracked weekly

Within streaming

52.0

The market it competes in. Fair question, not comparable with other markets.

Fameproof index · media and entertainment

53.3+1.6

The wide pool every company on the board answers. This is what ranks.

Spotify Media average

Claude

63.0

Mention rate77%

Prominence23%

Topic coverage100%

Consistency61%

Samples96/96

ChatGPT

60.0

Mention rate72%

Prominence22%

Topic coverage100%

Consistency63%

Samples96/96

Gemini

37.0

Mention rate30%

Prominence6%

Topic coverage100%

Consistency62%

Samples96/96

Prompt performance

Position when mentioned · grouped by stage

Prompt

GPT

GEM

Named first

OverviewWho the models name when asked about the field · named in 6 of 6

“Name 10 notable companies in streaming.”

Netflix

“Which companies lead the streaming market? List up to 10.”

#10

—

Netflix

“Give a concise primer on the streaming industry, naming no more than 10 companies.”

named

Netflix

“Who are the main players in streaming that someone new to the sector should know? Give 10 names.”

—

Netflix

“List 10 influential companies operating in streaming today.”

Netflix

“Name a balanced set of 10 streaming companies worth knowing about.”

#10

ReputationWho they credit with shaping it · named in 6 of 6

“Which companies have shaped streaming over the last decade? List 10.”

“Name 10 companies known for technical strength in streaming.”

—

“Which 10 companies in streaming are most often cited as innovators?”

“If explaining how the streaming sector works, which 10 companies would you reference?”

#10

—

“Give 10 examples of streaming companies with sustained relevance.”

“Which 10 companies are most associated with quality in streaming?”

—

ShortlistWho they put in front of a buyer comparing options · named in 2 of 6

“Which streaming providers should a buyer compare before deciding? Name 10.”

—

“What are the main alternatives available in streaming? List 10.”

#10

—

“Compare the leading options in streaming, naming up to 10 companies.”

—

“Which 10 companies in streaming would appear on a serious evaluation shortlist?”

#10

“Name 10 streaming companies suitable for a mid-sized organisation.”

—

“Which 10 streaming vendors are worth requesting a quote from?”

—

RecommendationWho they tell the reader to pick or follow · named in 6 of 6

“Recommend 10 companies in streaming to follow.”

“Build a starter list of 10 companies to know in streaming.”

“Suggest 10 streaming companies for an industry briefing.”

#10

—

“Which 10 streaming companies would you name in a sector overview for investors?”

#10

“Which 10 companies give a useful cross-section of streaming today?”

“Give a ranked list of 10 companies in streaming for a general-interest reader.”

Who was named first on the other 19 prompts — and what each model said instead of Spotify — is in the audit. Unlock the full table

The full 24-prompt panel. “—” means the model did not name Spotify in that answer. “Named first” is the tracked entity placed highest across the models.

Head to head

Who the models name more often, side by side.

vs Netflix vs Paramount Global vs Roku vs Disney vs Warner Bros. Discovery

Is this you?

Get the full audit: every losing prompt, the exact answers, and the source changes that move the index.

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See an example report first →

What the models cite in media and entertainment

The pages the models lean on when they answer — and the ones naming a competitor instead of Spotify.

In the auditSee a worked example →

Ranked either side

Media, nearest on the index.

4 Netflix 85.0 17 Warner Bros. Discovery 75.3 34 Paramount Global 59.3 111 Roku 6.3 185 Deezer 0.0 186 DAZN 0.0

See all media and streaming companies →

What the numbers say

Spotify scores 53.3 out of 100 on the Fameproof index, ranking 40 of 186 companies measured in the run of 26 October 2026. The index is the mean of the per-model scores below.

Visibility is uneven across models: Claude scores it 63.0 while Gemini scores it 37.0, a gap of 26.0 points. A brand that is strong on one model and weak on another has a different problem from one that is mid-table everywhere.

Claude names Spotify in 77% of answers and places it early enough to score 23% on prominence; Gemini names it in 30%.

Across the 24-prompt panel there are 11 prompts where at least one model does not name Spotify at all — those are the answers a competitor is winning instead, and the prompt table above shows which.

Measured inside streaming rather than the wide media and entertainment pool, Spotify scores 52.0 — the fairer question for a buyer already shopping that market, though it cannot be compared across markets.

Questions about this score

What is Spotify's AI visibility score?

Spotify scores 53.3 out of 100 on the Fameproof index, ranked 40 of 186 companies, measured on 26 October 2026 across Claude and ChatGPT and Gemini.

Which AI model mentions Spotify most?

Claude, at 63.0 out of 100, naming Spotify in 77% of the answers in its panel. The per-model breakdown is above.

How is Spotify's score measured?

With a panel of 24 category questions asked 4 times per model — never questions that name Spotify, because a prompt that names you guarantees a mention. The score combines how often it is named, how early in the answer, how much of the topic it covers, and how consistent the result is between repetitions. Full methodology.