Sony
Consumer electronicsNot measured in this run.
Sony scores 16.0 out of 100 on the Fameproof index, ranking 74 of 120 companies measured in the run of 5 August 2026. The index is the mean of the per-model scores below.
Visibility is uneven across models: ChatGPT scores it 18.0 while Gemini scores it 14.0, a gap of 4.0 points. A brand that is strong on one model and weak on another has a different problem from one that is mid-table everywhere.
ChatGPT names Sony in 6% of answers and places it early enough to score 1% on prominence; Gemini names it in 4%.
Across the 24-prompt panel there are 2 prompts where at least one model does not name Sony at all — those are the answers a competitor is winning instead, and the table below shows which.
Measured inside consumer electronics rather than the wide technology pool, Sony scores 86.0 — the fairer question for a buyer already shopping that market, though it cannot be compared across markets.
Prompt performance
Position when mentionedHead to head
Who the models name more often, side by side.
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Technology, nearest on the index.
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What is Sony's AI visibility score?
Sony scores 16.0 out of 100 on the Fameproof index, ranked 74 of 120 companies, measured on 5 August 2026 across ChatGPT and Gemini.
Which AI model mentions Sony most?
ChatGPT, at 18.0 out of 100, naming Sony in 6% of the answers in its panel. The per-model breakdown is above.
How is Sony's score measured?
With a panel of 24 category questions asked 4 times per model — never questions that name Sony, because a prompt that names you guarantees a mention. The score combines how often it is named, how early in the answer, how much of the topic it covers, and how consistent the result is between repetitions. Full methodology.