Mailchimp

Email marketing

Rank 54 of 186 · mailchimp.com · tracked weekly

Within email marketing

96.0

The market it competes in. Fair question, not comparable with other markets.

Fameproof index · software for small businesses

39.7

The wide pool every company on the board answers. This is what ranks.

Trend begins after the next weekly run

Claude

47.0

Mention rate49%

Prominence27%

Topic coverage75%

Consistency57%

Samples96/96

ChatGPT

30.0

Mention rate11%

Prominence7%

Topic coverage100%

Consistency81%

Samples96/96

Gemini

42.0

Mention rate42%

Prominence9%

Topic coverage100%

Consistency57%

Samples96/96

Prompt performance

Position when mentioned · grouped by stage

Prompt

GPT

GEM

Named first

OverviewWho the models name when asked about the field · named in 6 of 6

“Name 10 notable companies in email marketing.”

This one

“Which companies lead the email marketing market? List up to 10.”

This one

“Give a concise primer on the email marketing industry, naming no more than 10 companies.”

This one

“Who are the main players in email marketing that someone new to the sector should know? Give 10 names.”

This one

“List 10 influential companies operating in email marketing today.”

This one

“Name a balanced set of 10 email marketing companies worth knowing about.”

ReputationWho they credit with shaping it · named in 6 of 6

“Which companies have shaped email marketing over the last decade? List 10.”

“Name 10 companies known for technical strength in email marketing.”

“Which 10 companies in email marketing are most often cited as innovators?”

“If explaining how the email marketing sector works, which 10 companies would you reference?”

“Give 10 examples of email marketing companies with sustained relevance.”

“Which 10 companies are most associated with quality in email marketing?”

ShortlistWho they put in front of a buyer comparing options · named in 6 of 6

“Which email marketing providers should a buyer compare before deciding? Name 10.”

“What are the main alternatives available in email marketing? List 10.”

—

“Compare the leading options in email marketing, naming up to 10 companies.”

named

“Which 10 companies in email marketing would appear on a serious evaluation shortlist?”

“Name 10 email marketing companies suitable for a mid-sized organisation.”

“Which 10 email marketing vendors are worth requesting a quote from?”

RecommendationWho they tell the reader to pick or follow · named in 6 of 6

“Recommend 10 companies in email marketing to follow.”

“Build a starter list of 10 companies to know in email marketing.”

“Suggest 10 email marketing companies for an industry briefing.”

“Which 10 email marketing companies would you name in a sector overview for investors?”

“Which 10 companies give a useful cross-section of email marketing today?”

“Give a ranked list of 10 companies in email marketing for a general-interest reader.”

Who was named first on the other 19 prompts — and what each model said instead of Mailchimp — is in the audit. Unlock the full table

The full 24-prompt panel. “—” means the model did not name Mailchimp in that answer. “Named first” is the tracked entity placed highest across the models.

Head to head

Who the models name more often, side by side.

vs Zoho vs FreshBooks

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What the models cite in software for small businesses

The pages the models lean on when they answer — and the ones naming a competitor instead of Mailchimp.

In the auditSee a worked example →

Ranked either side

Software, nearest on the index.

13 HubSpot 80.3 22 Xero 70.0 45 Zoho 48.0 59 FreshBooks 33.3 72 Freshworks 27.3 74 Wix 26.0

See all small business software companies →

What the numbers say

Mailchimp scores 39.7 out of 100 on the Fameproof index, ranking 54 of 186 companies measured in the run of 21 October 2026. The index is the mean of the per-model scores below.

Visibility is uneven across models: Claude scores it 47.0 while ChatGPT scores it 30.0, a gap of 17.0 points. A brand that is strong on one model and weak on another has a different problem from one that is mid-table everywhere.

Claude names Mailchimp in 49% of answers and places it early enough to score 27% on prominence; ChatGPT names it in 11%.

Across the 24-prompt panel there is 1 prompt where at least one model does not name Mailchimp at all — those are the answers a competitor is winning instead, and the prompt table above shows which.

Measured inside email marketing rather than the wide software for small businesses pool, Mailchimp scores 96.0 — the fairer question for a buyer already shopping that market, though it cannot be compared across markets.

Questions about this score

What is Mailchimp's AI visibility score?

Mailchimp scores 39.7 out of 100 on the Fameproof index, ranked 54 of 186 companies, measured on 21 October 2026 across Claude and ChatGPT and Gemini.

Which AI model mentions Mailchimp most?

Claude, at 47.0 out of 100, naming Mailchimp in 49% of the answers in its panel. The per-model breakdown is above.

How is Mailchimp's score measured?

With a panel of 24 category questions asked 4 times per model — never questions that name Mailchimp, because a prompt that names you guarantees a mention. The score combines how often it is named, how early in the answer, how much of the topic it covers, and how consistent the result is between repetitions. Full methodology.