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Xero

Xero

Accounting software
Rank 22 of 186 · xero.com · tracked weekly
Within accounting software
95.3
The market it competes in. Fair question, not comparable with other markets.
Fameproof index · software for small businesses
70.0
The wide pool every company on the board answers. This is what ranks.
Trend begins after the next weekly run
Claude
73.0
Mention rate80%
Prominence51%
Topic coverage100%
Consistency65%
Samples96/96
ChatGPT
81.0
Mention rate91%
Prominence57%
Topic coverage100%
Consistency80%
Samples96/96
Gemini
56.0
Mention rate57%
Prominence32%
Topic coverage100%
Consistency60%
Samples96/96

Prompt performance

Position when mentioned · grouped by stage
Prompt
CL
GPT
GEM
Named first
OverviewWho the models name when asked about the field · named in 6 of 6
“Name 10 notable companies in accounting software.”
#2
#2
#2
QuickBooks
“Which companies lead the accounting software market? List up to 10.”
#4
#2
#2
QuickBooks
“Give a concise primer on the accounting software industry, naming no more than 10 companies.”
#2
named
#2
QuickBooks
“Who are the main players in accounting software that someone new to the sector should know? Give 10 names.”
#2
#2
#2
QuickBooks
“List 10 influential companies operating in accounting software today.”
#2
#2
#2
QuickBooks
“Name a balanced set of 10 accounting software companies worth knowing about.”
#2
#2
#2
Locked
ReputationWho they credit with shaping it · named in 6 of 6
“Which companies have shaped accounting software over the last decade? List 10.”
#2
#2
#2
Locked
“Name 10 companies known for technical strength in accounting software.”
#3
#2
#6
Locked
“Which 10 companies in accounting software are most often cited as innovators?”
#2
#2
#2
Locked
“If explaining how the accounting software sector works, which 10 companies would you reference?”
#2
#2
#3
Locked
“Give 10 examples of accounting software companies with sustained relevance.”
#2
#2
#3
Locked
“Which 10 companies are most associated with quality in accounting software?”
#2
#2
#2
Locked
ShortlistWho they put in front of a buyer comparing options · named in 6 of 6
“Which accounting software providers should a buyer compare before deciding? Name 10.”
#2
#2
#2
Locked
“What are the main alternatives available in accounting software? List 10.”
#2
#2
#2
Locked
“Compare the leading options in accounting software, naming up to 10 companies.”
#2
named
#2
Locked
“Which 10 companies in accounting software would appear on a serious evaluation shortlist?”
#2
#2
#2
Locked
“Name 10 accounting software companies suitable for a mid-sized organisation.”
#4
#2
#5
Locked
“Which 10 accounting software vendors are worth requesting a quote from?”
#2
#2
#2
Locked
RecommendationWho they tell the reader to pick or follow · named in 6 of 6
“Recommend 10 companies in accounting software to follow.”
#2
#2
#2
Locked
“Build a starter list of 10 companies to know in accounting software.”
#2
#2
#2
Locked
“Suggest 10 accounting software companies for an industry briefing.”
#2
#2
#2
Locked
“Which 10 accounting software companies would you name in a sector overview for investors?”
#2
#2
#3
Locked
“Which 10 companies give a useful cross-section of accounting software today?”
#2
#2
#2
Locked
“Give a ranked list of 10 companies in accounting software for a general-interest reader.”
#2
#2
#2
Locked
Who was named first on the other 19 prompts — and what each model said instead of Xero — is in the audit. Unlock the full table
The full 24-prompt panel. “—” means the model did not name Xero in that answer. “Named first” is the tracked entity placed highest across the models.

Head to head

Who the models name more often, side by side.

vs HubSpotvs Zoho

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What the models cite in software for small businesses

The pages the models lean on when they answer — and the ones naming a competitor instead of Xero.

In the auditSee a worked example →

Ranked either side

Software, nearest on the index.

9 QuickBooks 82.3 13 HubSpot 80.3 45 Zoho 48.0 54 Mailchimp 39.7 59 FreshBooks 33.3 72 Freshworks 27.3
See all small business software companies →

What the numbers say

Xero scores 70.0 out of 100 on the Fameproof index, ranking 22 of 186 companies measured in the run of 21 October 2026. The index is the mean of the per-model scores below.

Visibility is uneven across models: ChatGPT scores it 81.0 while Gemini scores it 56.0, a gap of 25.0 points. A brand that is strong on one model and weak on another has a different problem from one that is mid-table everywhere.

ChatGPT names Xero in 91% of answers and places it early enough to score 57% on prominence; Gemini names it in 57%.

Every prompt in the 24-question panel produced a mention on at least one model — an unusually complete result.

Measured inside accounting software rather than the wide software for small businesses pool, Xero scores 95.3 — the fairer question for a buyer already shopping that market, though it cannot be compared across markets.

Questions about this score

What is Xero's AI visibility score?

Xero scores 70.0 out of 100 on the Fameproof index, ranked 22 of 186 companies, measured on 21 October 2026 across Claude and ChatGPT and Gemini.

Which AI model mentions Xero most?

ChatGPT, at 81.0 out of 100, naming Xero in 91% of the answers in its panel. The per-model breakdown is above.

How is Xero's score measured?

With a panel of 24 category questions asked 4 times per model — never questions that name Xero, because a prompt that names you guarantees a mention. The score combines how often it is named, how early in the answer, how much of the topic it covers, and how consistent the result is between repetitions. Full methodology.