QuickBooks

Accounting software

Rank 9 of 186 · quickbooks.intuit.com · tracked weekly

Within accounting software

90.3

The market it competes in. Fair question, not comparable with other markets.

Fameproof index · software for small businesses

82.3

The wide pool every company on the board answers. This is what ranks.

Trend begins after the next weekly run

Claude

96.0

Mention rate97%

Prominence95%

Topic coverage100%

Consistency85%

Samples96/96

ChatGPT

85.0

Mention rate88%

Prominence79%

Topic coverage100%

Consistency75%

Samples96/96

Gemini

66.0

Mention rate60%

Prominence59%

Topic coverage100%

Consistency56%

Samples96/96

Prompt performance

Position when mentioned · grouped by stage

Prompt

GPT

GEM

Named first

OverviewWho the models name when asked about the field · named in 6 of 6

“Name 10 notable companies in accounting software.”

This one

“Which companies lead the accounting software market? List up to 10.”

This one

“Give a concise primer on the accounting software industry, naming no more than 10 companies.”

named

This one

“Who are the main players in accounting software that someone new to the sector should know? Give 10 names.”

This one

“List 10 influential companies operating in accounting software today.”

This one

“Name a balanced set of 10 accounting software companies worth knowing about.”

ReputationWho they credit with shaping it · named in 6 of 6

“Which companies have shaped accounting software over the last decade? List 10.”

—

“Name 10 companies known for technical strength in accounting software.”

—

“Which 10 companies in accounting software are most often cited as innovators?”

“If explaining how the accounting software sector works, which 10 companies would you reference?”

—

“Give 10 examples of accounting software companies with sustained relevance.”

“Which 10 companies are most associated with quality in accounting software?”

ShortlistWho they put in front of a buyer comparing options · named in 6 of 6

“Which accounting software providers should a buyer compare before deciding? Name 10.”

“What are the main alternatives available in accounting software? List 10.”

“Compare the leading options in accounting software, naming up to 10 companies.”

named

“Which 10 companies in accounting software would appear on a serious evaluation shortlist?”

“Name 10 accounting software companies suitable for a mid-sized organisation.”

“Which 10 accounting software vendors are worth requesting a quote from?”

RecommendationWho they tell the reader to pick or follow · named in 6 of 6

“Recommend 10 companies in accounting software to follow.”

“Build a starter list of 10 companies to know in accounting software.”

“Suggest 10 accounting software companies for an industry briefing.”

“Which 10 accounting software companies would you name in a sector overview for investors?”

“Which 10 companies give a useful cross-section of accounting software today?”

“Give a ranked list of 10 companies in accounting software for a general-interest reader.”

Who was named first on the other 19 prompts — and what each model said instead of QuickBooks — is in the audit. Unlock the full table

The full 24-prompt panel. “—” means the model did not name QuickBooks in that answer. “Named first” is the tracked entity placed highest across the models.

Head to head

Who the models name more often, side by side.

vs HubSpot

Is this you?

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What the models cite in software for small businesses

The pages the models lean on when they answer — and the ones naming a competitor instead of QuickBooks.

In the auditSee a worked example →

Ranked either side

Software, nearest on the index.

13 HubSpot 80.3 22 Xero 70.0 45 Zoho 48.0 54 Mailchimp 39.7 59 FreshBooks 33.3 72 Freshworks 27.3

See all small business software companies →

What the numbers say

QuickBooks scores 82.3 out of 100 on the Fameproof index, ranking 9 of 186 companies measured in the run of 21 October 2026. The index is the mean of the per-model scores below.

Visibility is uneven across models: Claude scores it 96.0 while Gemini scores it 66.0, a gap of 30.0 points. A brand that is strong on one model and weak on another has a different problem from one that is mid-table everywhere.

Claude names QuickBooks in 97% of answers and places it early enough to score 95% on prominence; Gemini names it in 60%.

Across the 24-prompt panel there are 3 prompts where at least one model does not name QuickBooks at all — those are the answers a competitor is winning instead, and the prompt table above shows which.

Measured inside accounting software rather than the wide software for small businesses pool, QuickBooks scores 90.3 — the fairer question for a buyer already shopping that market, though it cannot be compared across markets.

Questions about this score

What is QuickBooks's AI visibility score?

QuickBooks scores 82.3 out of 100 on the Fameproof index, ranked 9 of 186 companies, measured on 21 October 2026 across Claude and ChatGPT and Gemini.

Which AI model mentions QuickBooks most?

Claude, at 96.0 out of 100, naming QuickBooks in 97% of the answers in its panel. The per-model breakdown is above.

How is QuickBooks's score measured?

With a panel of 24 category questions asked 4 times per model — never questions that name QuickBooks, because a prompt that names you guarantees a mention. The score combines how often it is named, how early in the answer, how much of the topic it covers, and how consistent the result is between repetitions. Full methodology.