Company AI visibility ranking

120 companies · measured 5 August 2026 · Claude 4.5, ChatGPT (GPT-5), Gemini 2.5

Ranked on the broad index — every company here answered the same wide question, which is what makes these comparable. Each entity page also carries its score within its own market. Bars are scaled to the 0–97 range shown, not to 0.

This board ranks 120 companies by how often ChatGPT and Gemini name them in answers to category questions that never mention them by name. Every score comes from the run of 5 August 2026; the prompt-by-prompt evidence behind each one is published on that company's own page.

Leading today: Microsoft (94.0), Procter & Gamble (89.0), Netflix (88.5). 29 of the 120 were not named once across the panel. A zero here does not mean obscure — it means that when the question is broad, the models reach for someone else every time. The largest recent move belongs to Tencent at +14.0.

A high score does not mean a company is better, bigger or more famous — it means the models reach for it first when asked a broad question, which is what this index measures and all it measures.

Sort: Index ↓
Rank
Company
CLAUDE
CHATGPT
GEMINI
30-day trend
Index / 100
1
Microsoft
Enterprise software
CLAUDE
CHATGPT
91.0
GEMINI
97.0
+0.5
94.0/100
2
Procter & Gamble
Consumer goods
CLAUDE
CHATGPT
94.0
GEMINI
84.0
+2.0
89.0/100
3
Netflix
Streaming
CLAUDE
CHATGPT
94.0
GEMINI
83.0
+1.5
88.5/100
4
Walmart
Retail
CLAUDE
CHATGPT
91.0
GEMINI
84.0
+0.5
87.5/100
5
Amazon
E-commerce
CLAUDE
CHATGPT
89.0
GEMINI
85.0
−1.0
87.0/100
6
Disney
Media & entertainment
CLAUDE
CHATGPT
90.0
GEMINI
84.0
0.0
87.0/100
7
Toyota
Automotive
CLAUDE
CHATGPT
90.0
GEMINI
84.0
−0.5
87.0/100
8
JPMorgan Chase
Banking
CLAUDE
CHATGPT
85.0
GEMINI
88.0
+1.0
86.5/100
9
Unilever
Consumer goods
CLAUDE
CHATGPT
91.0
GEMINI
78.0
+1.5
84.5/100
10
Google
Search & advertising
CLAUDE
CHATGPT
85.0
GEMINI
82.0
+0.5
83.5/100
11
Nestlé
Packaged food
CLAUDE
CHATGPT
87.0
GEMINI
80.0
+2.5
83.5/100
12
Costco
Retail
CLAUDE
CHATGPT
85.0
GEMINI
81.0
+0.5
83.0/100
13
Apple
Consumer hardware
CLAUDE
CHATGPT
83.0
GEMINI
80.0
0.0
81.5/100
14
Target
Retail
CLAUDE
CHATGPT
85.0
GEMINI
76.0
+1.5
80.5/100
15
Volkswagen
Automotive
CLAUDE
CHATGPT
81.0
GEMINI
75.0
+0.5
78.0/100
16
Warner Bros. Discovery
Media & entertainment
CLAUDE
CHATGPT
80.0
GEMINI
72.0
−0.5
76.0/100
17
PepsiCo
Beverages
CLAUDE
CHATGPT
78.0
GEMINI
71.0
+1.5
74.5/100
18
Coca-Cola
Beverages
CLAUDE
CHATGPT
81.0
GEMINI
67.0
−1.5
74.0/100
19
Goldman Sachs
Investment banking
CLAUDE
CHATGPT
79.0
GEMINI
68.0
+2.0
73.5/100
20
Tesla
Automotive
CLAUDE
CHATGPT
62.0
GEMINI
72.0
−1.5
67.0/100
21
Ford
Automotive
CLAUDE
CHATGPT
83.0
GEMINI
51.0
−0.5
67.0/100
22
General Motors
Automotive
CLAUDE
CHATGPT
75.0
GEMINI
58.0
−1.0
66.5/100
23
Colgate-Palmolive
Consumer goods
CLAUDE
CHATGPT
74.0
GEMINI
57.0
0.0
65.5/100
24
Hyundai
Automotive
CLAUDE
CHATGPT
66.0
GEMINI
65.0
0.0
65.5/100
25
Nvidia
Semiconductors
CLAUDE
CHATGPT
53.0
GEMINI
75.0
+1.0
64.0/100
26
Meta
Social platforms
CLAUDE
CHATGPT
65.0
GEMINI
63.0
−0.5
64.0/100
27
Honda
Automotive
CLAUDE
CHATGPT
79.0
GEMINI
45.0
−1.0
62.0/100
28
Visa
Payments
CLAUDE
CHATGPT
46.0
GEMINI
77.0
+0.5
61.5/100
29
Johnson & Johnson
Healthcare
CLAUDE
CHATGPT
62.0
GEMINI
61.0
First run
61.5/100
30
BMW
Automotive
CLAUDE
CHATGPT
73.0
GEMINI
42.0
0.0
57.5/100
31
American Express
Payments
CLAUDE
CHATGPT
60.0
GEMINI
55.0
+2.0
57.5/100
32
Mercedes-Benz
Automotive
CLAUDE
CHATGPT
62.0
GEMINI
53.0
−0.5
57.5/100
33
Paramount Global
Media & entertainment
CLAUDE
CHATGPT
55.0
GEMINI
60.0
0.0
57.5/100
34
Bank of America
Banking
CLAUDE
CHATGPT
73.0
GEMINI
39.0
−2.0
56.0/100
35
BlackRock
Investment banking
CLAUDE
CHATGPT
43.0
GEMINI
64.0
−2.0
53.5/100
36
Pfizer
Pharmaceuticals
CLAUDE
CHATGPT
57.0
GEMINI
49.0
First run
53.0/100
37
IBM
Enterprise IT
CLAUDE
CHATGPT
73.0
GEMINI
30.0
0.0
51.5/100
38
Mastercard
Payments
CLAUDE
CHATGPT
40.0
GEMINI
61.0
0.0
50.5/100
39
Wells Fargo
Banking
CLAUDE
CHATGPT
68.0
GEMINI
31.0
+1.0
49.5/100
40
Morgan Stanley
Investment banking
CLAUDE
CHATGPT
57.0
GEMINI
41.0
+0.5
49.0/100
41
Citigroup
Banking
CLAUDE
CHATGPT
69.0
GEMINI
27.0
0.0
48.0/100
42
Alibaba
E-commerce
CLAUDE
CHATGPT
49.0
GEMINI
42.0
−2.0
45.5/100
43
Merck
Pharmaceuticals
CLAUDE
CHATGPT
46.0
GEMINI
45.0
First run
45.5/100
44
PayPal
Payments
CLAUDE
CHATGPT
45.0
GEMINI
42.0
−1.0
43.5/100
45
Spotify
Streaming
CLAUDE
CHATGPT
50.0
GEMINI
35.0
+2.0
42.5/100
46
Samsung
Consumer electronics
CLAUDE
CHATGPT
56.0
GEMINI
28.0
−1.0
42.0/100
47
Salesforce
Enterprise software
CLAUDE
CHATGPT
38.0
GEMINI
45.0
−0.5
41.5/100
48
Kraft Heinz
Packaged food
CLAUDE
CHATGPT
43.0
GEMINI
40.0
+0.5
41.5/100
49
Intel
Semiconductors
CLAUDE
CHATGPT
54.0
GEMINI
26.0
−7.5
40.0/100
50
Oracle
Enterprise software
CLAUDE
CHATGPT
36.0
GEMINI
42.0
−1.0
39.0/100
51
Nissan
Automotive
CLAUDE
CHATGPT
60.0
GEMINI
18.0
+0.5
39.0/100
52
L'Oréal
Consumer goods
CLAUDE
CHATGPT
38.0
GEMINI
37.0
+1.0
37.5/100
53
Mondelez International
Packaged food
CLAUDE
CHATGPT
38.0
GEMINI
31.0
0.0
34.5/100
54
Stripe
Payments
CLAUDE
CHATGPT
23.0
GEMINI
42.0
+0.5
32.5/100
55
Inditex
Retail
CLAUDE
CHATGPT
28.0
GEMINI
37.0
+0.5
32.5/100
56
Cisco
Enterprise IT
CLAUDE
CHATGPT
35.0
GEMINI
27.0
+5.5
31.0/100
57
Adobe
Creative software
CLAUDE
CHATGPT
25.0
GEMINI
36.0
−2.5
30.5/100
58
TSMC
Semiconductors
CLAUDE
CHATGPT
0.0
GEMINI
59.0
0.0
29.5/100
59
LVMH
Luxury goods
CLAUDE
CHATGPT
18.0
GEMINI
40.0
−1.5
29.0/100
60
Porsche
Automotive
CLAUDE
CHATGPT
19.0
GEMINI
39.0
+1.5
29.0/100
61
Eli Lilly
Pharmaceuticals
CLAUDE
CHATGPT
0.0
GEMINI
57.0
First run
28.5/100
62
Nike
Sportswear
CLAUDE
CHATGPT
15.0
GEMINI
40.0
0.0
27.5/100
63
Novartis
Pharmaceuticals
CLAUDE
CHATGPT
28.0
GEMINI
23.0
First run
25.5/100
64
IKEA
Retail
CLAUDE
CHATGPT
30.0
GEMINI
20.0
+2.0
25.0/100
65
Shopify
E-commerce
CLAUDE
CHATGPT
22.0
GEMINI
23.0
−3.5
22.5/100
66
AstraZeneca
Pharmaceuticals
CLAUDE
CHATGPT
18.0
GEMINI
27.0
First run
22.5/100
67
ASML
Semiconductors
CLAUDE
CHATGPT
0.0
GEMINI
38.0
+1.5
19.0/100
68
Dell
Consumer hardware
CLAUDE
CHATGPT
19.0
GEMINI
19.0
+1.0
19.0/100
69
Lidl
Retail
CLAUDE
CHATGPT
19.0
GEMINI
19.0
+2.5
19.0/100
70
AMD
Semiconductors
CLAUDE
CHATGPT
14.0
GEMINI
22.0
+6.5
18.0/100
71
SAP
Enterprise software
CLAUDE
CHATGPT
15.0
GEMINI
19.0
+0.5
17.0/100
72
eBay
E-commerce
CLAUDE
CHATGPT
19.0
GEMINI
15.0
0.0
17.0/100
73
HSBC
Banking
CLAUDE
CHATGPT
19.0
GEMINI
14.0
−2.5
16.5/100
74
Sony
Consumer electronics
CLAUDE
CHATGPT
18.0
GEMINI
14.0
0.0
16.0/100
75
UBS
Investment banking
CLAUDE
CHATGPT
18.0
GEMINI
14.0
0.0
16.0/100
76
OpenAI
AI research
CLAUDE
CHATGPT
0.0
GEMINI
30.0
+2.0
15.0/100
77
ServiceNow
Enterprise software
CLAUDE
CHATGPT
14.0
GEMINI
15.0
0.0
14.5/100
78
Zoom
Enterprise software
CLAUDE
CHATGPT
14.0
GEMINI
15.0
0.0
14.5/100
79
Tencent
Internet & gaming
CLAUDE
CHATGPT
14.0
GEMINI
14.0
+14.0
14.0/100
80
HP
Consumer hardware
CLAUDE
CHATGPT
14.0
GEMINI
14.0
0.0
14.0/100
81
Atlassian
Enterprise software
CLAUDE
CHATGPT
14.0
GEMINI
14.0
0.0
14.0/100
82
Broadcom
Semiconductors
CLAUDE
CHATGPT
0.0
GEMINI
26.0
−0.5
13.0/100
83
Ferrari
Automotive
CLAUDE
CHATGPT
0.0
GEMINI
26.0
+3.5
13.0/100
84
Starbucks
Restaurants
CLAUDE
CHATGPT
18.0
GEMINI
0.0
+9.0
9.0/100
85
Danone
Packaged food
CLAUDE
CHATGPT
0.0
GEMINI
18.0
−9.5
9.0/100
86
Anthropic
AI research
CLAUDE
CHATGPT
0.0
GEMINI
14.0
+7.0
7.0/100
87
Snowflake
Enterprise software
CLAUDE
CHATGPT
0.0
GEMINI
14.0
0.0
7.0/100
88
Cloudflare
Enterprise IT
CLAUDE
CHATGPT
0.0
GEMINI
14.0
0.0
7.0/100
89
H&M
Retail
CLAUDE
CHATGPT
14.0
GEMINI
0.0
0.0
7.0/100
90
Diageo
Beverages
CLAUDE
CHATGPT
14.0
GEMINI
0.0
−7.0
7.0/100
91
LEGO
Consumer goods
CLAUDE
CHATGPT
0.0
GEMINI
14.0
0.0
7.0/100
92
McDonald's
Restaurants
CLAUDE
CHATGPT
0.0
GEMINI
0.0
0.0
0.0/100
93
Uber
Mobility
CLAUDE
CHATGPT
0.0
GEMINI
0.0
0.0
0.0/100
94
Adidas
Sportswear
CLAUDE
CHATGPT
0.0
GEMINI
0.0
0.0
0.0/100
95
Airbnb
Travel marketplace
CLAUDE
CHATGPT
0.0
GEMINI
0.0
0.0
0.0/100
96
Qualcomm
Semiconductors
CLAUDE
CHATGPT
0.0
GEMINI
0.0
0.0
0.0/100
97
ByteDance
Social platforms
CLAUDE
CHATGPT
0.0
GEMINI
0.0
−7.0
0.0/100
98
Snap
Social platforms
CLAUDE
CHATGPT
0.0
GEMINI
0.0
0.0
0.0/100
99
Barclays
Banking
CLAUDE
CHATGPT
0.0
GEMINI
0.0
−7.0
0.0/100
100
Booking Holdings
Travel marketplace
CLAUDE
CHATGPT
0.0
GEMINI
0.0
0.0
0.0/100
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Rankings by category

Not on this board?

We run the same panel against your category and send back the full audit — the prompts you lose, who wins them, and the sources the models cite instead of you.